[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Inner Top Banner and Title Section” module_class=”inner-banner-sec” _builder_version=”4.27.0″ background_image=”https:\/\/www.markhamlawfirm.com\/mystaging\/wp-content\/uploads\/2022\/02\/court-header-2.jpg” custom_padding=”120px||20px||false|false” custom_padding_tablet=”80px||20px||false|false” custom_padding_phone=”50px||||false|false” background_last_edited=”on|phone” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”pstatic” _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”pstatic” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Title” module_class=”leftborder” _builder_version=”4.27.4″ text_font=”|900|||||||” text_text_color=”#ffffff” header_font=”|700||on|||||” header_text_align=”left” header_text_color=”#303030″ header_font_size=”40px” header_line_height=”1.3em” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”#ffffff” header_2_font_size=”27px” header_2_line_height=”1.25em” header_3_font=”|700|||||||” header_3_text_color=”#ffffff” header_3_font_size=”27px” header_3_line_height=”1.2em” max_width=”700px” module_alignment=”left” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” header_text_align_tablet=”left” header_text_align_phone=”left” header_text_align_last_edited=”on|desktop” header_font_size_tablet=”36px” header_font_size_phone=”30px” header_font_size_last_edited=”on|desktop” header_line_height_tablet=”1.3em” header_line_height_phone=”1.3em” header_line_height_last_edited=”on|desktop” header_2_text_align_tablet=”left” header_2_text_align_phone=”left” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”32px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”27px” header_3_font_size_phone=”21px” header_3_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”” text_orientation_last_edited=”on|phone” header_2_text_shadow_style=”preset1″ header_2_text_shadow_horizontal_length=”2px” header_2_text_shadow_vertical_length=”2px” header_2_text_shadow_blur_strength=”2px” header_2_text_shadow_color=”#303030″ global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Main Content Section” module_class=”inner-content-sec” _builder_version=”4.27.0″ collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Main Text” _builder_version=”4.27.0″ text_font=”||||||||” text_text_color=”#000000″ header_font=”|900|||||||” header_font_size=”48px” header_2_font=”|700||on|||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_line_height=”1.2em” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|desktop” header_font_size_tablet=”36px” header_font_size_phone=”27px” header_font_size_last_edited=”on|desktop” header_2_text_align_tablet=”left” header_2_text_align_phone=”” header_2_text_align_last_edited=”on|desktop” header_2_font_size_tablet=”” header_2_font_size_phone=”27px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
False advertising occurs when one competitor makes a false statement in an advertisement or promotion about a product or service that it sells or that a supplier or competitor sells. When this occurs, a harmed competitor (or in some cases a harmed supplier) can bring suit for false advertising under the Lanham Act, which is codified at 15 U.S.C. \u00a7\u00a7 1051 et seq<\/em>.\u00a0<\/em><\/p>\n To prevail on a claim, the following matters must be proved by the victim of false advertising (usually a harmed competitor, but sometimes a harmed supplier): (1) the false advertiser ran or displayed an advertisement or promotion that stated or implied one or more false facts about its own offerings or those of a competitor or supplier; (2) the false advertisement misled or had a tendency to mislead a significant share of the prospective purchasers to whom it was shown\u2014which can be proved by customer surveys, expert testimony, and customer testimony; (3) the misleading statement in the false advertisement likely affected the purchasing decisions of those misled by it (proved by the same evidence listed directly above); (4) the harmed competitor or supplier therefore lost sales to the false advertiser or suffered harm to its goodwill, i.e<\/em>., its sales and profits were “diverted” to the false advertiser\u2014which can be proved under a relaxed standard; and (5) the advertisement affected interstate commerce\u2014a requirement that can usually be satisfied under the modern definition of interstate commerce.<\/p>\n A harmed competitor can also seek related redress under California Business & Professions Code Section 17500 if the false advertising deceives customers or harms a business located in California.<\/p>\n