{"id":25027,"date":"2017-02-06T06:40:42","date_gmt":"2017-02-06T06:40:42","guid":{"rendered":"https:\/\/www.markhamlawfirm.com\/mystaging\/dev\/?page_id=25027"},"modified":"2025-03-29T02:39:06","modified_gmt":"2025-03-29T09:39:06","slug":"unlawful-price-discrimination-an-obscure-antitrust-offense-by-william-markham-2013","status":"publish","type":"page","link":"https:\/\/www.markhamlawfirm.com\/mystaging\/law-articles\/unlawful-price-discrimination-an-obscure-antitrust-offense-by-william-markham-2013\/","title":{"rendered":"Unlawful Price Discrimination: An Obscure, Occasionally Useful Antitrust Doctrine (By William Markham, \u00a9 2013)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Top Image and Title Section&#8221; module_class=&#8221;inner-banner-sec&#8221; _builder_version=&#8221;4.27.4&#8243; background_image=&#8221;https:\/\/www.markhamlawfirm.com\/mystaging\/wp-content\/uploads\/2022\/02\/court-header-2.jpg&#8221; 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global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>\u201cUnlawful Price Discrimination\u201d<br \/>(By William Markham, \u00a9 2013-2023)<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Dynamic TOC Sidebar + Content&#8221; module_class=&#8221;content-sidebar-sec&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||60px||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Dynamic TOC Sidebar + Main Text Part 2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_phone=&#8221;27px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; text_orientation_last_edited=&#8221;on|desktop&#8221; header_2_text_align_phone=&#8221;left&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;sidebar-col&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Dynamic TOC Sidebar&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"sidebar-wrap\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;sidebar-content-col&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Main Text, Part II&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|700||on|||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;30px&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;27px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Introduction<\/h2>\n<p>In this article, I take up the obscure, problematic law of unlawful price discrimination, which was originally codified by Section 2 of the Clayton Act and directed against predatory pricing, and which was supplemented by the Robinson-Patman Act during the Great Depression in order to reach discriminatory pricing given to large commercial customers in downstream markets. In the modern era, the Supreme Court has sharply limited these laws. Even so, price discrimination remains an antitrust offense, and a litigant that prevails on a claim for unlawful price discrimination claim can obtain treble damages, injunctive relief, and its attorney\u2019s fees, while the defendant, even if it prevails, cannot recover its attorney\u2019s fees.<\/p>\n<h2 id=\"2\">What Is Price Discrimination?<\/h2>\n<p>Price discrimination is a commonplace practice that is presumptively lawful, save under special circumstances discussed below. It occurs when a seller of products offers lower prices to one or more preferred customers and higher prices to one or more disfavored customers when selling the same or substantially similar products at around the same time. <em>See Continental Baking Co. v. Old Homestead Bread Co<\/em>., 476 F.2d 97, 103 (10th Cir. 1973) (\u201cThe term \u2018price discrimination\u2019 means no more than price differentiation, or the charging of different prices to different customers for goods of like grade and quality.\u201d) (<em>citing<\/em> <em>FTC v. Anheuser-Busch, Inc.<\/em>, 363 U.S. 536 (1960)).<\/p>\n<p>Virtually every seller of products engages in some sort of price discrimination. It is commonplace for sellers to give discounts to customers who pay their bills early and to offer their lowest prices to customers who make large or recurring purchases. Do these sellers run the risk of violating federal <a href=\"https:\/\/www.markhamlawfirm.com\/mystaging\/antitrust-litigation\/\">antitrust law<\/a> merely because they offer discounts and low prices to good customers? Of course not.<\/p>\n<h2 id=\"3\">Price Discrimination Is Often Lawful<\/h2>\n<p>Presumptively, a seller is entitled to set prices as he chooses when dealing with his different customers. Most sellers would resent any effort to restrict their discretion to set and vary their prices for different sales. In market economies such as our own, firms decide for themselves what to charge for their products and to whom they wish to make sales. It is contrary to the fundamental principles of market economics to regulate what sellers charge for their products or impose a rule that they cannot vary their prices for the same goods when selling them to different customers.<\/p>\n<p>The general rule is that a seller can practice price discrimination, except when doing so poses a substantial risk of injury to competition. A seller can therefore charge you $5 for a widget that he will sell to me only for $10, unless this price discrimination is likely to cause a substantial diminution of competition in any market affected by the sales.<\/p>\n<p>Crucially, such injury to competition is said to occur when the seller makes sales of the same or similar goods to <em>commercial customers<\/em>, but gives preferred prices to one or more favored commercial customers, and withholds its preferred prices from other commercial customers that compete against the favored customers, or whose own customers compete against the favored customers.<\/p>\n<h2 id=\"4\">Unlawful Price Discrimination, Defined<\/h2>\n<p>Stated as a rule, price discrimination becomes unlawful under federal antitrust law only when it threatens to undermine competitive processes in an affected market and otherwise meets the specific criteria of the federal price discrimination statutes (<em>viz<\/em>., the simultaneous, ongoing sale of the same or similar products to commercial customers at different prices in transactions that implicate interstate commerce).<\/p>\n<p>This harm is said to occur within the meaning of the federal price-discrimination statutes when the following circumstances are present: (1) the seller makes sales of goods in interstate commerce to commercial customers; (2) the seller sells the same goods in the same quantities at around the same times to different commercial customers, offering lower prices only to one or some of these customers; and (3) the seller uses the discriminatory pricing to undermine its own competitors (but subject to highly restrictive doctrines on proving predatory pricing); <em>or<\/em> the seller&#8217;s discriminatory pricing affords a competitive advantage to at least one favored customer, allowing it or its own customer to take sales from a disfavored customer or disfavored customer&#8217;s customer. If plaintiff has been directly harmed by the seller&#8217;s discriminatory pricing, it can sue the seller and sometimes the favored customer under the Robinson-Patman Act, and upon prevailing it becomes entitled as a matter of law to treble damages and reasonable attorney\u2019s fees, but the defendant cannot recover its own attorney&#8217;s fees even if it prevails on the claim.<\/p>\n<p>Let\u2019s see how this principle might work in practice.<\/p>\n<h2 id=\"5\">Hypothetical Example of Unlawful Price Discrimination<\/h2>\n<p>Suppose a large national supplier of raw widgets, whom we will call the Price-Discriminating Supplier, sells its raw widgets to manufacturing companies that in turn process them into finished widgets, which they then sell to wholesale distributors, who in turn sell them to retail outlets for point-of-sale transactions to consumers.<\/p>\n<p>One of the manufacturers is the largest producer of finished widgets in North America. We will call this company the Favored Customer because the Price-Discriminating Supplier always gives it its best prices, which are significantly lower than the prices it charges all other manufacturers of finished widgets, whom we will therefore designate as its Disfavored Customers.<\/p>\n<p>The Price-Discriminating Supplier thus gives better prices for a commodity (raw widgets) to the Favored Customer, which in turn can produce its own goods (finished widgets) at lower cost and sell them to wholesale distributors at lower prices than can any of the Disfavored Customers. This circumstance eventually leads to a predictable result: the Favored Customer increasingly dominates the manufacture of finished widgets in virtually all regional markets across the <em>county,<\/em> while its direct competitors are run out of these markets or out of business altogether.<\/p>\n<p>Moreover, the Favored Customer&#8217;s wholesale distributors make sales of finished widgets to retailers at prices that cannot be matched by any wholesaler of a Disfavored Customer.<\/p>\n<p>On these facts, each Disfavored Customer can bring suit against the Price-Discriminating Supplier for unlawful price discrimination in violation of the Robinson-Patman Act, alleging that the supplier has practiced price discrimination (charged different prices to different customers for the same or similar products sold at around the same time) in a manner that has harmed competition between its Favored Customer and its Disfavored Customers for sales to wholesale distributors and also harmed competition for retail sales that occurs between the Favored Customer&#8217;s wholesale distributors and Disfavored Customers&#8217; wholesale distributors.<\/p>\n<p>In any such case, the Price-Discriminating Supplier will have various affirmative defenses, which might succeed, but each Disfavored Customer will have arguable, potentially successful claims for unlawful price discrimination.<\/p>\n<p>In addition, each Disfavored Customer can sue the Favored Customer for <em>inducing unlawful price discrimination<\/em> by alleging and proving that the Favored Customer has used coercion or inducements to prevail on the Price-Discriminating Supplier to offer it discriminatory prices that it knows will allow it to undersell and thereby undermine competition in its own markets and\/or in downstream markets.<\/p>\n<p>Such facts give rise to tenable claims for unlawful price discrimination in violation of the Robinson-Patman Act.<\/p>\n<h2 id=\"6\">Injury to Competition<\/h2>\n<p>Price discrimination rises to the level of an antitrust offense only when it <em>threatens<\/em> competitive conditions in at least one affected market. That is, the practice of price discrimination implicates the antitrust laws only when it is done in a manner that poses a \u201creasonable probability\u201d of significant harm to competitive processes either in the seller\u2019s own market or in downstream markets. <em>See<\/em> <em>Federal Trade Commission v. Morton Salt Co.<\/em>, 334 U.S. 37, 46\u201347 (1948) (\u201cAfter a careful consideration of this provision of the Robinson-Patman Act, we have said that the statute does not require that the discriminations must in fact have harmed competition, but only that there is a reasonable possibility that they \u2018may\u2019 have such an effect.\u201d) (internal quotation in original).<\/p>\n<p>Nevertheless, this showing is far easier to make under the Robinson-Patman Act than it is under any other provision of federal antitrust law, as is explained below.<\/p>\n<h2 id=\"7\">Three Kinds of Unlawful Price Discrimination<\/h2>\n<p>There are three different kinds of harm to competition that can arise because of price discrimination.<\/p>\n<p>The first kind, which is called <em>primary-line injury<\/em>, is so difficult to prove under the modern standards that it likely should be excluded from the list. But since it remains a recognized category, I will include it in my list, but also explain how it has been rendered toothless by the modern rule on predatory pricing.<\/p>\n<p>Subject to this caveat, I now list the three recognized kinds of harm caused by price discrimination: <em>Primary-line harm<\/em>, which occurs when the seller uses low prices to undermine its own direct competitors by underselling them until they are ruined; s<em>econdary-line harm<\/em>, which occurs when the seller\u2019s low prices to the favored customer allow this customer to undersell and thereby ruin its own direct competitors; and <em>tertiary-line harm<\/em>, which occurs in downstream markets when the seller\u2019s low prices to the favored customer allow the favored customer or its own customers to undersell and thereby ruin the disfavored customers\u2019 customers.<\/p>\n<p>For example, both secondary and tertiary harm occur when the favored customer makes wholesale and retail sales and uses the seller\u2019s preferred prices in order to undersell and thereby ruin rival wholesalers in the wholesale markets (secondary-line harm) and also to undersell and thereby ruin retailers that buy their products from the disfavored wholesalers (tertiary-line harm).<\/p>\n<h2 id=\"8\">Primary-Line Harm Is Almost Impossible to Prove under the Modern Standards<\/h2>\n<p>Primary-line cases arise when the price-discriminating seller is a dominant firm that sells its products for an extended period at prices that are lower than its average variable costs, thereby imposing intolerable pressure on its direct competitors, who cannot remain in business if they must match these prices, and who in consequence either stop competing or agree to join a price-fixing cartel organized by the price-discriminating seller.<\/p>\n<p>This offense is also known as predatory pricing, and under modern federal law it is exceedingly difficult if not impossible to prove because the claimant must prove all of the following points: (1) The price-discriminator is selling its products at prices lower than its average variable costs; (2) the price discriminator, by offering lower prices to selected customers, will likely force its competitors to abandon sales of the product in question because they cannot compete on price against the price-discriminator; (3) after its rivals leave the market, the price-discriminator can raise its prices to supracompetitive rates with impunity because no rival will be able to re-enter the affected markets to offer the same or similar products at lower prices in response to the price-discriminator\u2019s supracompetitive prices (or, alternatively, the price discriminator will oblige its rivals to enlist in a price-fixing or market-allocation cartel after subduing them by its predatory pricing).<\/p>\n<p>In most cases that might arise, proving all of these points is not a practical endeavor, so that primary-line harm as a practical matter can no longer be proven in most cases.<\/p>\n<p>A simple hypothetical example makes this point all too clearly. Suppose that Samsung started to sell its smartphones at a penny per phone to all customers all over the world. The rival makers of smartphones would find that they could not compete any longer against Samsung. While some customers might continue to buy smartphones from other makers at dramatically higher prices, most would begin to purchase their smartphones only from Samsung. All of Samsung\u2019s rivals, even mighty Apple, would eventually be run out of the smartphone markets. Yet even this spectacular development would not suffice to establish unlawful price discrimination or predatory pricing under the modern federal doctrines. Rather, Apple and the other excluded competitors must also show that Samsung, after running its rivals out of business, planned to charge supracompetitive prices for its smartphones (i.e., prices higher than those that it could profitably charge in competitive markets), and that no future rival could challenge these prices by entering the smartphone markets in order to offer lower, competitive prices for smartphones in response to Samsung\u2019s price-gauging. Alternatively, Apple and the others might be able to prevail by proving that Samsung planned to browbeat them into submission with its price of a penny per phone until they agreed to participate in a price-fixing or market-allocation cartel orchestrated by Samsung.<\/p>\n<p>Needless to say, the above standard is just about impossible to meet \u2013 a point that the <a href=\"https:\/\/www.markhamlawfirm.com\/mystaging\/antitrust-litigation\/\">antitrust courts<\/a> likely understood when they established it. The standard, which is the modern doctrine on predatory pricing, was first used in predatory pricing cases brought under Section 2 of the Sherman Act and later adopted for primary-line injury cases brought under the Robinson-Patman Act.<\/p>\n<p>Notably, California antitrust law has rejected this doctrine and still allows claims for predatory pricing when the predatory firm sells its goods below its own costs in order to eliminate rivals. <em>See\u00a0Bay Guardian Co. v. New Times Media LLC<\/em>, 187 Cal. App. 4th 438, 457\u201358 (2010).<\/p>\n<p>While a claimant still can prevail on this kind of claim under California law, a federal claim along these lines under the Robinson-Patman Act (or under Section 2 of the Sherman Act) is likely doomed from the start.<\/p>\n<p>Don Quixote stood a better chance of vanquishing the windmills of Spain than does a firm of proving a predatory pricing or primary-line harm under the modern federal doctrine. It might thus be said that, under federal law, there are three kinds of harm to competition recognized in price discrimination cases, and one of them exists in theory only!<\/p>\n<h2 id=\"9\">Secondary and Tertiary Harm Can Be Shown<\/h2>\n<p>In contrast, secondary-line and tertiary-line harm to competition can give rise to actionable claims for unlawful price discrimination. This harm occurs when a seller practices price discrimination in a manner that impairs or undermines competitive processes in its customers\u2019 markets or in markets even further downstream, such as a market in which the seller\u2019s preferred customer competes for sales against customers of the seller\u2019s disfavored customers. This offense can still be shown upon presentation of sufficient proofs.<\/p>\n<p>Typically, the claim arises when seller offers market-beating prices to a dominant customer that has demanded that the seller do so. The dominant customer thus obtains the seller\u2019s best prices for a key product, while the dominant customer\u2019s rivals obtain the same product only at higher prices, so that they are largely unable to compete against the dominant customer for sales of the key product or other products for which the key product is a necessary input.<\/p>\n<p>To prevail on the claim, a disfavored customer must show at a minimum that (1) the seller sold the same goods at around the same time at comparatively lower prices per unit to the dominant customer and at higher prices per unit to the disfavored customer; and (2) in consequence, the disfavored customer lost sales to the favored customer &#8212; which is inferred if the favored customer received preferred prices over time.<\/p>\n<p>In the modern era, a disfavored customer should also try to make the following additional showings to avoid complications on appeal: (1) it requires the seller\u2019s products in order to provide its own products or services; (2) there is no substitute source of products at sufficiently low prices to allow it to avoid the harm caused by the seller&#8217;s price discrimination; and (3) disfavored customers therefore cannot compete on price against the favored customer or its customers, and this circumstance in turn plausibly threatens to undermine competitive interplay in at least one the affected market.<\/p>\n<p>In the modern era, then, a strong claim for secondary-line or tertiary-line price discrimination arises when the following circumstances are shown to exist: (1) a seller has routinely sold the same or similar goods to its favored customer at lower prices and to others at higher prices in sales made at around the same time; and (2) in consequence, the favored customer has gained an insuperable advantage over disfavored customers or over the customers of the disfavored customers; and (3) in consequence, there is a \u201creasonable probability\u201d of a substantial loss of competition in at least one secondary or tertiary market because a substantial percentage of the disfavored customers can no longer successfully compete for sales in these markets.<\/p>\n<h2 id=\"10\">Affirmative Defenses to a Claim for Price Discrimination<\/h2>\n<p>Even when a claimant has made one of the above showings, a seller accused of price discrimination can absolve itself by showing that (1) it offered the low prices to the favored customer in order to match prices offered by rival sellers; (2) it offered the low prices to the favored customer in exchange for marketing or distribution services not offered by other customers; or (3) the preferred customer purchased very large quantities of the seller\u2019s products that afforded the seller economies of scale on these sales, but only if the seller is willing to offer the same unit prices to any other customer that purchases the same or similar quantities.<\/p>\n<p>Also, a favored customer that wrongly induces price discrimination might remain responsible for inducing several sellers to give it preferred prices, even if each seller might be excused on the ground that it merely matched the prices offered by the others.<\/p>\n<p>The above points constitute the necessary essentials of price discrimination. If this article has already proven more dry and less interesting than you first expected, you can safely disregard the remainder. But if you wish to have a deeper understanding of these points, I offer the following discussion below.<\/p>\n<h2 id=\"11\">Statutory Grounds for Unlawful Price Discrimination Under Federal Law<\/h2>\n<p>Under federal law, the offense of unlawful \u201cprice discrimination\u201d is governed by the Robinson-Patman Act, which is codified at 15 U.S.C. \u00a7\u00a7 13 <em>et seq<\/em>.<\/p>\n<p>Stated with precision, the federal rule against price discrimination is set forth in the Robinson-Patman Act at 15 U.S.C. \u00a7 13(a) and is as follows. (1) A supplier cannot charge different prices, (2) for the same or similar goods, (3) that it sells at around the same time, (4) when making these sales in interstate commerce in the United States to different commercial purchasers, but (5) only if the practice will likely impair or undermine competitive conditions in the seller\u2019s own market or in an affected downstream market. <em>See <\/em>15 U.S.C. \u00a7 13(a); <em>Feesers, Inc. v. Michael Foods, Inc<\/em>., 498 F.3d 206, 212 (3rd Cir., 2007). <em>See also Energex Lighting Industries, Inc. v. North American Philips Lighting Corp<\/em>., 656 F. Supp. 914, 919\u201320 (S.D.N.Y. 1987) (\u201cThree elements are necessary to state a claim for an actionable violation of the Robinson-Patman Act. Plaintiff must complain that (1) the alleged price discrimination meets the \u2018in commerce\u2019 requirement, i.e., that \u2018either or any\u2019 of the purchases involved are in commerce; (2) there has been discrimination in price between different purchasers of products of like grade and quality; and (3) the effect of the discrimination \u2018may be substantially to lessen competition or tend to create a monopoly.\u2019\u201d) (<em>quoting<\/em>\u00a0<em>Hoyt Heater Co. of Northern California v. American Appliance Mfg. Co<\/em>., 502 F. Supp. 1383, 1386\u201387 (N.D. Cal. 1980)).<\/p>\n<p>Even then, a seller can avoid liability for unlawful price discrimination by showing that it has offered the lower prices to a favored customer for a procompetitive purpose that on balance justifies the harm caused to competitive processes in affected markets; or that it has offered the lower prices in order to match comparable prices offered by a rival seller; or that it has done so because the favored customer buys such large quantities of its products that it enjoys economies of scale on these sales. <em>See<\/em> 15 U.S.C. \u00a7\u00a7 13(a), 13(b). <em>See also<\/em> <em>Brooke Grp. Ltd. v. Brown &amp; Williamson Tobacco Corp.<\/em>, 509 U.S. 209, 220 (1993) (\u201cBy its terms, the Robinson\u2013Patman Act condemns price discrimination only to the extent that it threatens to injure competition. The availability of statutory defenses permitting price discrimination when it is based on differences in costs, changing conditions affecting the market for or the marketability of the goods concerned, or conduct undertaken in good faith to meet an equally low price of a competitor, confirms that Congress did not intend to outlaw price differences that result from or further the forces of competition. Thus, the Robinson\u2013Patman Act should be construed consistently with broader policies of the antitrust laws.\u201d) (internal quotations and citations omitted).<\/p>\n<p>To cut to the chase, either the seller means to run its rivals out of business by its prohibitively lower prices, after which it will establish a monopoly or force its rivals to join a price-fixing cartel (a scenario that is prohibitively difficult to prove); or the seller has made discriminatory sales at lower prices to its largest customer, which is typically a dominant firm, giving it an insuperable advantage over its own rivals in downstream product markets, and the price-differential cannot be justified by economies of scale or other procompetitive responses to market conditions (e.g., a national chain of office-supply products might prevail on its suppliers to offer market-beating prices for their supplies, then use these prices in order to offer its products at prices that its competitors cannot match, thereby establishing an insuperable advantage on prices that it can use to exclude competitors or force them to agree to terms of trade that harm consumers).<\/p>\n<p>This is the stuff of actionable price discrimination. In the modern era it is usually a difficult claim to plead and prove.<\/p>\n<p>The elements of the offense can be listed as follows: There must be (1) <em>commercial price discrimination<\/em>, \u2013 i.e., a commercial supplier must charge differing prices for the same or similar goods when selling them at around the same time to its favored and disfavored commercial customers; (2) the practice must entail <em>a reasonable probability or likelihood of harm to competition<\/em> in at least one affected market; (3) the practice must concern <em>interstate transactions<\/em>; and, lastly, (4) the supplier must <em>lack a procompetitive justification for the practice<\/em>, such as economies of scale on large sales, discounts in exchange for marketing or distribution services, or the mere matching of prices offered by a rival seller.<\/p>\n<h2 id=\"12\">Unlawful Inducement of Price Discrimination<\/h2>\n<p>Under specific circumstances, it is unlawful to induce unlawful price discrimination. The rule against inducing price discrimination is set forth in the Robinson-Patman Act at 15 U.S.C. \u00a7 13(f). According to the Supreme Court, this rule does not prevent a buyer from negotiating the most favorable possible prices for its supplies, unless it obtains these prices precisely in order to prevent its competitors from competing against it in one or more affected markets. Thus a commercial customer commits an antitrust offense only if it induces its supplier to give discriminatory prices that it correctly anticipates will disrupt competitive processes in secondary or tertiary markets. <em>See<\/em> 15 U.S.C. \u00a7 13(f). <em>See also<\/em> <em>Automatic Canteen Co. of Am. v. Fed. Trade Comm\u2019n<\/em>, 346 U.S. 61, 71 (1953) (\u201c[The statutory ban on inducing unlawful price discrimination] does not reach all cases of buyer receipt of a prohibited discrimination in prices. It limits itself to cases of knowing receipt of such prices.\u201d).<\/p>\n<p>This rule is aimed at dominant buyers that would otherwise prevail on their suppliers to give them market-beating prices on a wide range of products, leaving their competitors unable to compete with them in an ever larger number of markets. But the rule also illustrates the difficulty of enforcing the price discrimination statutes in furtherance of the stated aim of antitrust law, which is to promote competition on the merits and prevent anticompetitive cartels and monopolies from suffocating or sabotaging competition.<\/p>\n<p>After all, a business that seeks market-beating prices would seem to be engaged in the very kind of procompetitive activity that the antitrust laws are supposed to protect and champion. But the anticompetitive danger arises when a small number of dominant buyers in each market prevail on their suppliers to give them price advantages that are ruinous to any would-be rival, so that over time the dominant buyer in each market can exclude most or all of its rivals.<\/p>\n<p>To ensure that the price discrimination statutes are not used to punish businesses whose only offense is that they have successfully negotiated better prices for their supplies, the rule against inducing price discrimination applies only when the buyer, typically a dominant firm, has prevailed on a supplier to give it prices that it knows will likely undermine competitive processes in the buyer\u2019s markets. <em>See<\/em> 15 U.S.C. \u00a7 13(f). <em>See also<\/em> <em>Automatic Canteen Co. of Am. v. Fed. Trade Comm\u2019n<\/em>, 346 U.S. 61, 71 (1953).<\/p>\n<p>Even so, this rule has troubling implications, as it could be used to discourage firms from using commercial acumen to obtain low prices for necessary products. The rule against inducement should therefore be invoked only when the price discrimination is blatant, cannot be justified by a procompetitive rationale, and clearly undermines competition on the merits by allowing the dominant buyer to undersell its rivals until they are ruined.<\/p>\n<h2 id=\"13\">The Principal Purpose of the Price-Discrimination Laws: Curbing Abuses by Dominant Buyers<\/h2>\n<p>Although it is problematic (see above), the rule against inducing price discrimination is intended to further a key if not the principal aim of the law on price discrimination, which is to protect smaller competitors from the excessive market power of a dominant purchaser. Otherwise, the dominant purchaser could use its purchasing power to oblige suppliers to give it better prices that it could then use to undersell and thereby ruin its direct competitors. The disfavored customers would find themselves unable to compete on price against the favored customer, and over time they would go out of business or accept anticompetitive terms of trade proposed by the dominant customer. <em>See<\/em> <em>F.T.C. v. Fred Meyer, Inc.<\/em>, 390 U.S. 341, 349 (1968) (\u201c[T]he Robinson-Patman Act was enacted in 1936 to curb and prohibit all devices by which large buyers gained discriminatory preferences over smaller ones by virtue of their greater purchasing power.\u201d) (internal quotation omitted); <em>F.T.C. v. Henry Broch &amp; Company<\/em>, 363 U.S. 166, 168\u201369 (1960) (\u201cThe Robinson-Patman Act was enacted in 1936 to curb and prohibit all devices by which large buyers gained discriminatory preferences over smaller ones by virtue of their greater purchasing power.\u201d); <em>Innomed Labs, LLC v. Alza Corp.<\/em>, 2002 WL 31521084, *3 (S.D.N.Y. 2002) (\u201c[The Robinson-Patman Act] was intended, in part, to protect small competitors from discriminatory pricing in favor of larger purchasers, who would have the power to impose higher prices with their stronger brand names.\u201d) (<em>citing<\/em> <em>Abbott Labs. v. Portland Retail Druggists Ass\u2019n, Inc.<\/em>, 425 U.S. 1, 11 (1976)); <em>Lupia v. Stella D\u2019Oro Biscuit Co., Inc.<\/em>, 586 F.2d 1163, 1170 (7th Cir. 1978) (\u201cSection 2(c) [of the Robinson-Patman Act] was enacted in order to prevent discriminatory rebates granted large sellers under the guise of \u2018brokerage fees\u2019 never actually earned.\u201d); <em>Volvo Trucks North America, Inc. v. Reeder-Simco GMC, Inc<\/em>., 546 U.S. 164, 175 (2006) (By enacting the Robinson-Patman Act, \u201cCongress sought to target the perceived harm to competition occasioned by powerful buyers\u2026.\u201d).<\/p>\n<h2 id=\"14\">Unlawful Price Discrimination, Doctrine Stated in Full<\/h2>\n<p>Here is a full statement of the doctrine from a recent decision rendered by a United States Court of Appeal:<\/p>\n<p style=\"padding-left: 60px;\">[I]n order to prove a violation of section 2(a) of the Robinson\u2013Patman Act, a plaintiff must show (1) that sales were made to two different purchasers in interstate commerce; (2) that the product sold was of the same grade and quality; (3) that defendant discriminated in price as between the two purchasers; and (4) that the discrimination had a prohibited effect on competition.<\/p>\n<p><em>Feesers, Inc. v. Michael Foods, Inc.<\/em>, 498 F.3d 206, 212 (3rd Cir. 2007). <em>See also<\/em> <em>Energex Lighting Industries, Inc. v. North American Philips Lighting Corp<\/em>., 656 F. Supp. 914, 919\u201320 (S.D.N.Y. 1987) (\u201cThree elements are necessary to state a claim for an actionable violation of the Robinson-Patman Act. Plaintiff must complain that (1) the alleged price discrimination meets the \u2018in commerce\u2019 requirement, i.e., that \u2018either or any\u2019 of the purchases involved are in commerce; (2) there has been discrimination in price between different purchasers of products of like grade and quality; and (3) the effect of the discrimination \u2018may be substantially to lessen competition or tend to create a monopoly.\u2019\u201d) (<em>quoting<\/em> <em>Hoyt Heater Co. of Northern California v. American Appliance Mfg. Co<\/em>., 502 F. Supp. 1383, 1386\u201387 (N.D. Cal., 1980)).<\/p>\n<h2 id=\"15\">The Requirement of Sales to Commercial Purchasers In Competition With One Another<\/h2>\n<p>In the typical case, which is for so-called \u201csecondary line competitive injury,\u201d price discrimination becomes an offense only when the supplier makes its sales at around the same time to commercial purchasers that are in direct competition with one another, or, alternatively, in \u201ctertiary line cases,\u201d when one of the commercial purchasers or its customers are in direct competition with the customers of the other (e.g., a manufacturer sells the same widgets at different prices to two different widget distributors, and the favored distributor also re-sells widgets at retail in direct competition with the retail customers of the disfavored distributor). <em>See<\/em> <em>Bel Air Markets v. Foremost Dairies, Inc.<\/em>, 55 F.R.D. 538, 540\u201341 (N.D. Cal., 1972) (\u201cOne essential element of a price discrimination case is that there exist competition between the favored customer and the disfavored customer.\u201d). <em>See generally Volvo Trucks<\/em>, 546 U.S. at 176\u2013177 (\u201cOur decisions describe three categories of competitive injury that may give rise to a Robinson\u2013Patman Act claim: primary line, secondary line, and tertiary line. Primary-line cases entail conduct \u2013 most conspicuously, predatory pricing \u2013 that injures competition at the level of the discriminating seller and its direct competitors. Secondary-line cases \u2026 involve price discrimination that injures competition among the discriminating seller\u2019s customers\u2026. Tertiary-line cases involve injury to competition at the level of the purchaser\u2019s customers.\u201d); <em>Conoco Inc. v. Inman Oil Co., Inc.<\/em>, 774 F.2d 895, 902\u201303 (8th Cir. 1985) (\u201cThe [Robinson-Patman Act] is concerned with the protection of competition on three levels: (1) competition with the seller who granted the discriminatory prices (primary line); (2) competition with the seller\u2019s purchaser who received the favorable lower price (secondary line); and (3) competition with a customer of the favored purchaser (tertiary line).\u201d). <em>See, e.g.<\/em>, <em>Texaco Inc. v. Hasbrouck<\/em>, 496 U.S. 543, 556 (1990) (price-discrimination case in which defendant supplier provided better prices to distributor that re-sold at retail than it did to retail customers).<\/p>\n<h2 id=\"16\">The Requirement of Contemporaneous Sales<\/h2>\n<p>Moreover, the sales at differing prices must be made at approximately the same time. <em>See Rutledge v. Elec. Hose &amp; Rubber Co.<\/em>, 327 F. Supp. 1267, 1275 (C.D. Cal. 1971) (\u201c[P]roof of a violation of [the Robinson-Patman Act] must consist of groups of two or more contemporaneous sales which, when compared, permit the drawing of an inference of price discrimination. The sales should be contemporaneous to eliminate the possibility that their differences are caused by market fluctuations ordinarily happening during an extended time interval between sales.\u201d).<\/p>\n<h2 id=\"17\">The Requirement of Injury to Competition<\/h2>\n<p>Crucially, price discrimination occurs only where the practice gives rise to a \u201csubstantial possibility\u201d or \u201creasonable probability\u201d of \u2018injury to competition\u201d \u2013 which must occur in the seller\u2019s market (\u201cprimary-line harm\u201d), or in a secondary or tertiary market, as explained above. <em>See<\/em> <em>Conoco<\/em>, 774 F.2d at 902\u2013903.<\/p>\n<p>Significantly, \u201cinjury to competition\u201d under the Robinson-Patman Act is easier to prove than is \u201charm to competition\u201d under Sections 1 and 2 of the Sherman Act. For purposes of showing unlawful price discrimination, \u201cinjury to competition\u201d is established upon a showing of the following matters: (1) The supplier has been charging the disfavored commercial customers comparatively higher prices than those it has been charging its favored commercial customer for the same or similar goods sold at around the same time; (2) the sales were made in interstate commerce in the United States, and the favored and disfavored customers are commercial purchasers that directly compete against one another or against the customers of one or the other; (3) the defendant seller has engaged in the challenged price discrimination over an extended period, and (4) the consequence is that the disfavored customers have lost sales and profits to the favored customer, and the sales in question constitute a significant part of overall sales in the market in question. Indeed, proving the first three of these three points gives rise to a rebuttable inference of the last point. <em>See, e.g.<\/em>, <em>Volvo Trucks<\/em>, 546 U.S. at 177 (\u201cA hallmark of the requisite competitive injury, our decisions indicate, is the diversion of sales or profits from a disfavored purchaser to a favored purchaser. We have also recognized that a permissible inference of competitive injury may arise from evidence that a favored competitor received a significant price reduction over a substantial period of time.\u201d) (<em>citing<\/em> <em>FTC v. Sun Oil Co.<\/em>, 371 U.S. 505, 518\u2013519 (1963); <em>Morton Salt Co.<\/em>, 334 U.S. at 49\u201351; <em>Falls City Industries, Inc. v. Vanco Beverage, Inc<\/em>., 460 U.S. 428, 435 (1983) (\u201c[I]njury to competition is established prima facie by proof of a substantial price discrimination between competing purchasers over time. In the absence of direct evidence of displaced sales, this inference may be overcome by evidence breaking the causal connection between a price differential and lost sales or profits.\u201d)<\/p>\n<p>Even so, modern antitrust jurisprudence disfavors a claim of price discrimination that depends solely on a showing that the favored customer received better prices over time. For practical purposes, it is now necessary to demonstrate by empirical evidence that the effect of the price discrimination has been to allow the favored customer to gain sales at the expense of its competitors, a substantial percentage of whom have therefore ceased to compete for future sales in the affected market. I address this point more fully immediately below.<\/p>\n<h2 id=\"18\">The Prices at Issue are the Actual Prices Paid, Net of Discounts, Rebates or Other Offsets<\/h2>\n<p>Significantly, the prices to the favored customer are calculated according to the net price actually paid, which expressly means (1) the list price, less (2) any applicable discount, rebate or other offset, however characterized. <em>See<\/em> 15 U.S.C. \u00a7 13a. <em>See also<\/em> <em>Checker Motors Corp. v. Chrysler Corp.<\/em>, 283 F. Supp. 876, 887 (D.C.N.Y., 1968) (\u201c[A] rebate may be violative of the Robinson-Patman Act\u2026.\u201d); <em>Diehl &amp; Sons, Inc. v. International Harvester Co.<\/em>, 445 F. Supp. 282, 286 (D.C.N.Y. 1978) (\u201cThe generally accepted rule is that \u2018price\u2019 for purposes of [the Robinson-Patman Act] means the amount actually paid by the purchaser, that is, the quoted invoice price less any discounts, offsets or allowances afforded the purchaser and not otherwise reflected in the invoice price.\u201d); <em>Kapiolani Motors, Limited v. General Motors Corp<\/em>., 337 F. Supp. 102, 104 (D. Haw. 1972) (\u201cIn calculating the price a buyer actually pays, the courts deduct from the base price or invoice price the amount or value of any discounts or offsets knowingly granted to a buyer\u2026. Discounts and offsets which have been held violative of [the Robinson-Patman Act] usually involve (1) quantity discounts, (2) cash discounts based on time or mode of payment or \u2018off the top\u2019, or (3) rebates, all knowingly given by the supplier. All such obviously affect the \u2018price\u2019 and were clearly in the mind of Congress when they enacted the Robinson-Patman Act.\u201d)<\/p>\n<h2 id=\"19\">The Requirement of Like Commodities<\/h2>\n<p>In addition, the goods sold must be the same or similar, but this requirement is met if the purchasers of the goods use them as inputs or resell them in order to fulfill the same function. <em>See<\/em> <em>Lubbock Glass &amp; Mirror Co. v. Pittsburgh Plate Glass Co.<\/em>, 313 F. Supp. 1184, 1187 (N.D. Tex. 1970) (\u201cThese requirements of \u2018like grade and quality\u2019 [in the Robinson-Patman Act] mean that commodities must have similar characteristics before a charge of price discrimination under the Act can be maintained. Actual and genuine differences between products generally remove differential pricing of the two from the reach of the Robinson-Patman Act.\u201d); <em>McWhirter v. Monroe Calculating Mach. Co<\/em>., 76 F. Supp. 456, 461 (D.C. Mo. 1948) (where two different kinds of calculators perform the same function and are competitively priced with one another, they are deemed \u2018like commodities\u2019 for the purposes of the Robinson-Patman Act).<\/p>\n<h2 id=\"20\">Narrow Application in Modern Jurisprudence<\/h2>\n<p>In recent times, the courts have impliedly imposed a more demanding standard for proving \u201cinjury to competition\u201d that is sufficient to establish a claim for price discrimination. That is, the Courts have not expressly established a new, more exacting standard, but in their dicta have suggested that a claim for price discrimination cannot succeed unless the plaintiff makes a sufficient showing of a substantial lessening of competition because of the challenged price discrimination. The plaintiff\u2019s own loss of sales to the favored customer will suffice only if the plaintiff was formerly a major competitor whose effectual exclusion from an affected market has the effect of substantially lessening overall competition in the market. Alternatively, a group or class of plaintiffs can prevail by showing that their cumulative exclusion accounts for a substantial lessening of competition in at least one affected market. <em>See Brooke Group<\/em>, 509 U.S. at 220 (\u201cBy its terms, the Robinson\u2013Patman Act condemns price discrimination only to the extent that it threatens to injure competition. The availability of statutory defenses permitting price discrimination when it is based on differences in costs, changing conditions affecting the market for or the marketability of the goods concerned, or conduct undertaken in good faith to meet an equally low price of a competitor, confirms that Congress did not intend to outlaw price differences that result from or further the forces of competition. Thus, the Robinson\u2013Patman Act should be construed consistently with broader policies of the antitrust laws.\u201d) (internal quotations and citations omitted); <em>Volvo Trucks<\/em>, 546 U.S. at 176-81, 126 S.Ct. at 870-73 (\u201cRobinson\u2013Patman does not ban all price differences charged to different purchasers of commodities of like grade and quality; rather, the Act proscribes price discrimination only to the extent that it threatens to injure competition\u2026. Interbrand competition, our opinions affirm, is the primary concern of antitrust law. The Robinson\u2013Patman Act signals no large departure from that main concern\u2026.[W]e would resist interpretation geared more to the protection of existing competitors than to the stimulation of competition\u2026.\u201d).<\/p>\n<h2 id=\"21\">FTC Proceedings, Injunctive Relief, Treble Damages, and Criminal Penalties<\/h2>\n<p>Although disfavored and narrowly enforced, the price-discrimination statutes remain standing law and are enforced as follows:<\/p>\n<p><span style=\"text-decoration: underline;\">FTC Proceedings<\/span>. The FTC can conduct administrative proceedings, which entail lengthy investigations, hearings, and, if warranted, injunctive relief and civil penalties. <em>See<\/em> <em>Sperry &amp; Hutchinson<\/em>, 405 U.S. at 235\u2013236.<\/p>\n<p><span style=\"text-decoration: underline;\">Private Injunctive Relief<\/span>. A private plaintiff can seek an injunction and attorney\u2019s fees under 15 U.S.C. \u00a7 26 that forbids the defendants to continue practicing the challenged price discrimination. <em>See<\/em> <em>Edward J. Sweeney &amp; Sons, Inc. v. Texaco, Inc.<\/em>, 637 F.2d 105, 119 (3rd Cir. 1980) (\u201cA plaintiff seeking either injunctive or damage relief under the Robinson-Patman Act must demonstrate that the defendant has discriminated in price against the plaintiff and in favor of at least one of the plaintiff\u2019s competitors. It also must prove that the discrimination may substantially lessen competition.\u201d) (internal quotation omitted).<\/p>\n<p><span style=\"text-decoration: underline;\">Treble Damages<\/span>. In addition, a private plaintiff can bring suit under 15 U.S.C. \u00a7 15 to seek treble damages and attorney\u2019s fees for the challenged price discrimination (and can seek both treble damages and injunctive relief in the same lawsuit). <em>See<\/em> <em>Innomed Labs<\/em>, 368 F.3d at 163\u201364 (\u201cIn order to establish that a violation of the Robinson-Patman Act warrants an award of treble damages, the plaintiff must establish that it has suffered actual economic injury as a result of the defendant\u2019s conduct.\u201d) In such a case, the measure of a plaintiff\u2019s damages are the lost profits that it can attribute to the price discrimination. <em>See id<\/em>. (\u201cA plaintiff may establish economic injury by showing that its ability to compete has been harmed by the price discrimination; for instance, if the plaintiff distributor must charge higher prices than the favored distributors in order to cover its higher costs, and loses sales and profits as a result, then the plaintiff has suffered antitrust injury.\u201d) These damages, if awarded, must then be trebled under 15 U.S.C. \u00a7 15. <em>See<\/em> <em>Volvo Trucks<\/em>, 546 U.S. at 176 (\u201cPursuant to \u00a7 4 of the Clayton Act [15 U.S.C. \u00a7 15], a private plaintiff may recover threefold for actual injury sustained as a result of a violation of the Robinson\u2013Patman Act.\u201d) (<em>citing<\/em> 15 U.S.C. \u00a7 15(a); <em>J. Truett Payne<\/em>, 451 U.S. at 562.<\/p>\n<p><span style=\"text-decoration: underline;\">Attorney\u2019s Fees<\/span>. If the plaintiff prevails on a claim for injunctive relief or treble damages, it is entitled as a matter of law to recover its attorney\u2019s fees (under 15 U.S.C. \u00a7 15 on a claim for treble damages, and under 15 U.S.C. \u00a7 26 on a claim for injunctive relief). Significantly, the defendant, even if successful, cannot recover its own attorney\u2019s fees, save where the plaintiff\u2019s case was sanctionably frivolous. <em>See<\/em> <em>Syufy Enterprises v. Am. Multicinema, Inc.<\/em>, 602 F. Supp. 1466, 1472 (N.D. Cal. 1983) (an antitrust defendant can recover its attorney\u2019s fees after prevailing in an <a href=\"https:\/\/www.markhamlawfirm.com\/mystaging\/antitrust-litigation\/\">antitrust case,<\/a> but only if the plaintiff\u2019s claims \u201cclearly were [] so lacking in merit as to constitute an abuse of the processes of the court.\u201d)<\/p>\n<p><span style=\"text-decoration: underline;\">Criminal Prosecution<\/span>. In rare cases, the Antitrust Division of the United States Department of Justice theoretically can prosecute criminal claims for unlawful price discrimination. <em>See <\/em>15 U.S.C. \u00a7 13a (imposes criminal penalties for price discrimination). In practice, the offense is not prosecuted as a criminal offense, nor should you hold your breath until the Department of Justice announces its next indictment for felony price discrimination. I was able to find one case in which the defendant was convicted of both felony price discrimination and felony price-fixing. Price-fixing is criminally prosecuted on a routine basis, and in this one instance the prosecutor apparently added a count for price discrimination, and thereafter obtained convictions against the defendant for both offenses. Even so, this one felony conviction for price discrimination in the books was vacated by the United States Supreme Court because the prosecutor failed to observe his disclosure obligations. <em>See<\/em> <em>Nat\u2019l Dairy Products Corp. v. United States<\/em>, 350 F.2d 321, 323 (8th Cir. 1965) <em>vacated<\/em>, 384 U.S. 883 (1966). I am unaware of any other case in which any federal prosecutor sought a criminal indictment for price discrimination. On the contrary, the Antitrust Division of the U.S. Department of Justice has publicly confirmed that it does not treat alleged price discrimination as a criminal matter.<\/p>\n<h2 id=\"23\">Statutory Affirmative Defenses<\/h2>\n<p>Even if a plaintiff or the FTC can establish a <em>prima facie<\/em> case of price discrimination, a supplier can defeat the charges by showing either of the following facts: (1) its lower prices were justified by economies of scale attained when filling large orders; or (2) it offered lower prices to meet prices offered by a direct competitor. <em>See<\/em> 15 U.S.C. \u00a7 13(b). <em>See also<\/em> <em>Texaco<\/em>, 496 U.S. at 556 (\u201c[The Robinson-Patman Act] does contain two affirmative defenses that provide protection for two categories of discounts \u2013 those that are justified by savings in the seller\u2019s cost of manufacture, delivery, or sale, and those that represent a good-faith response to the equally low prices of a competitor.\u201d)<\/p>\n<p>Also, a supplier can defend its price discrimination by showing that it offers discounts to favored customers in exchange for their marketing or distribution services, but the discount must approximate the fair-market value of the services.<\/p>\n<h2 id=\"22\">California\u2019s Law Against Price Discrimination<\/h2>\n<p>In the modern era, California law offers more relief to antitrust plaintiffs in general and to price-discrimination suitors in particular. California has its own statutes that govern price discrimination. These statutes are set forth in California\u2019s Unfair Practices Act, which is codified at California Business &amp; Professions Code \u00a7\u00a7 17000\u201317101. the Unfair Practices Act is similar, but not identical, to the Robinson-Patman Act, and the California courts have enforced it by adopting some, but not all of the legal standards explained above. <em>Compare<\/em> 15 U.S.C. \u00a7\u00a7 13, 13a and 13b <em>with<\/em> California Business &amp; Professions Code \u00a7\u00a7 17040 <em>et seq<\/em>. <em>See generally<\/em> <em>ABC International Traders, Inc. v. Matsushita Electric Corp.<\/em>, 14 Cal.4th 1247, 125664 (1997) (extended discussion of the history, purpose, and reach of California\u2019s Unfair Practices Act); <em>Harris v. Capitol Records Distributing Corp<\/em>., 64 Cal.2d 454, 459 (1966) (discussion of the differences between the Robinson-Patman Act and California\u2019s prohibition of certain kinds of price discrimination under the Unfair Practices Act).<\/p>\n<p>In particular, price discrimination under California\u2019s Unfair Practices Act becomes unlawful when (1) it harms competition in a downstream market; and (2) the price discrimination is not cost-justified and is made on the basis of each customer\u2019s location (i.e., when the seller sells the same products at around the same time to commercial customers <em>located in different locations,<\/em> offering lower prices to one or more customers in one location and higher prices to disfavored customers in another locations). Even if these showings are made, the seller can avoid liability if it can show that it made the sales to favored customers in order to meet competition in the favored location or match specific offers made to a favored customer. <em>See <\/em>California Business &amp; Professions Code \u00a7 17040.<\/p>\n<p>The foregoing standards are perhaps a little more difficult to meet than those established by the Robinson-Patman Act, but the California courts in recent years have been more receptive to antitrust claims in general and seemingly less disposed to embrace the narrow, restrictive doctrines that sometimes result in dismissal of antitrust claims in federal court.<\/p>\n<p>In addition, California\u2019s Unfair Practices Act forbids a seller to give hidden net prices to a favored customer, if by doing so the favored customer gains an unfair advantage over its direct competitors. Specifically, the Act forbids a seller to give secret rebates, discounts, or \u201cprivileges\u201d to a favored commercial customer, if the conferral of this advantage tends to \u201cdestroy competition\u201d in a downstream market. Here is the exact statutory prohibition, quoted in full:<\/p>\n<p style=\"padding-left: 90px;\">The secret payment or allowance of rebates, refunds, commissions, or unearned discounts, whether in the form of money or otherwise, or secretly extending to certain purchasers special services or privileges not extended to all purchasers purchasing upon like terms and conditions, to the injury of a competitor and where such payment or allowance tends to destroy competition, is unlawful.<\/p>\n<p>California Business &amp; Professions Code, \u00a7 17045.<\/p>\n<p>In addition, the offense of predatory pricing under California law remains a tenable claim, while the modern federal doctrine is so restrictive as to render the practice an offense in theory only, as explained above. Under California law, it suffices to show that the defendant lowered its prices below its own costs with the intent of driving competitors out of business. It need not be shown that any percentage of overall competition was thereby eliminated, or that the defendant can and will impose supracompetitive pricing with impunity after eliminating its rivals. Predatory pricing therefore remains a potent claim under California law. <em>See<\/em> <em>Bay Guardian Co. v. New Times Media LLC<\/em>, 187 Cal. App. 4th 438, 457\u201358 (2010) (\u201cThe history of the amalgamation of statutes that comprise the [California Unfair Practices Act or \u201cUPA\u201d] teaches that a primary concern in the enactment of the UPA was the protection of smaller, independent retailers, especially grocers, against unfair competitive practices of the large chain stores. As a contemporary commentator explained, the prohibitions added in 1933 on secret rebates and unearned discounts (now section 17045) and below-cost sales (now section 17043) are designed to protect the retailer whose more powerful neighbor is attempting to drive him out of business. The defendant\u2019s ability to recoup losses is unnecessary to the dual objectives of preventing unfair trade practices and protecting comparatively smaller enterprises from predatory pricing schemes of larger competitors. Thus, California and federal cases have recognized that the UPA in many respects does not mirror federal predatory pricing law. Defendant\u2019s reliance on federal law fails to acknowledge the significant differences between the language of the Sherman Act, the federal antitrust statute prohibiting predatory below-cost pricing, and its state counterpart, section 17043 of the UPA. It has been observed that the UPA, in contrast to the federal antitrust statutes, is precisely drawn to eliminate defined commercial practices such as predatory pricing. Therefore, changing judicial perspectives on antitrust enforcement have far less influence on the development of California predatory pricing law than on the development of the federal counterparts.\u201d) (internal quotations and citations omitted).<\/p>\n<p>Lastly, the California courts in recent years have adopted a comparatively lenient, expansive definition of \u201charm to competition,\u201d deeming it to occur even when the challenged practices do not lead to an increase in market prices or reduction in output, yet nevertheless are calculated to suppress competitors and lessen or eliminate consumer choice. <em>See<\/em> <em>Lloyd Design Corp. v. Mercedes Benz of North America, Inc.<\/em>, 66 Cal. App.4th 716, 721 (1998) (the antitrust laws broadly condemn business practices, such as unlawful tying arrangements, that serve no purpose other than the \u201csuppression of competition\u201d since such practices \u201cdeny competitors free access to the market\u201d and \u201c[a]t the same time buyers are forced to forego their free choice between competing products.\u201d).<\/p>\n<p>California\u2019s law on price discrimination therefore provides an independent ground for challenging predatory pricing schemes and secret rebates. Moreover, the California courts have adopted a lenient standard for finding that challenged practices cause \u201charm to competition\u201d for purposes of establishing unlawful price discrimination under California law.<\/p>\n<h2 id=\"24\">Conclusion<\/h2>\n<p>Your business might usefully seek relief for price discrimination only if (1) it has been harmed by obvious price discrimination that cannot be justified by a procompetitive explanation, and (2) the effect of the price discrimination is that the favored customer is underselling and thereby undermining a substantial part of competition in at least one of its markets.<\/p>\n<p>It is a very difficult claim to prove. It is the sort of claim that likely is best asserted alongside other, related antitrust offenses.<\/p>\n<p>A defendant has many protections against liability for price discrimination, but they are not assured of success in every case.<\/p>\n<p>Most substantial businesses should confer with antitrust counsel from time to time to ensure that their pricing policies do not run afoul of the price discrimination laws.<\/p>\n<p>A plaintiff should bring a claim for unlawful price discrimination only if its business or a major line of its business is under mortal threat from clear, indefensible price discrimination. If the claim concerns predatory pricing, the plaintiff should make every possible effort to establish proper grounds for litigating the claim under California law in a California Superior Court (the allowed grounds would be that the challenged conduct significantly affects competitors or consumers located in California).<\/p>\n<p>Even so, if a business has suffered significant losses that have no reasonable connection to California, it should seek relief under federal law or under the law of other states where the harm occurred, since the federal courts have exclusive jurisdiction over federal antitrust claims, while California antitrust law governs only California defendants or non-local defendants whose conduct has had a significant impact on competitors or customers in California.<\/p>\n<p>In the modern era, price discrimination can be tenable or even compelling under specific circumstances, but where these circumstances are not present the claim has become highly disfavored, vulnerable to challenge on a variety of technical grounds, and generally problematic. It is a civil claim best asserted by a private company that either has already been run out of business or faces an imminent threat of clear ruin because of an obvious, indefensible instance of differing prices that are calculated to destroy competition in downstream markets. Under this circumstance, it remains a strong claim under federal law. Under California law, a plaintiff can also obtain damages and relief for predatory pricing and secret rebates.<\/p>\n<p>I hope that this article is useful to those who are interested in this topic. For your immediate reference, you will find below the key statutory provisions of the Robinson-Patman Act, which is the federal law that governs unlawful price discrimination.<\/p>\n<p><a href=\"https:\/\/www.markhamlawfirm.com\/mystaging\/our-antitrust-experience-and-expertise\/\">William Markham<\/a>, \u00a92013, San Diego (updated in 2023).<\/p>\n<h2 id=\"25\"><strong>Appendix: The Applicable Statutes<\/strong><\/h2>\n<p>The Robinson-Patman Act of 1936 established the current federal offense of unlawful price discrimination. This Act modified the Clayton Act and is codified at 15 U.S.C. \u00a7\u00a7 13 <em>et seq<\/em>. Here are its key excerpts, quoted <em>verbatim<\/em>:<\/p>\n<p>15 U.S.C. \u00a7 13(a): Price; selection of customers<\/p>\n<p style=\"padding-left: 60px;\">It shall be unlawful for any person engaged in commerce, in the course of such commerce, either directly or indirectly, to discriminate in price between different purchasers of commodities of like grade and quality, where either or any of the purchases involved in such discrimination are in commerce, where such commodities are sold for use, consumption, or resale within the United States \u2026 and where the effect of such discrimination may be substantially to lessen competition or tend to create a monopoly in any line of commerce, or to injure, destroy, or prevent competition with any person who either grants or knowingly receives the benefit of such discrimination, or with customers of either of them: Provided, That nothing herein contained shall prevent differentials which make only due allowance for differences in the cost of manufacture, sale, or delivery resulting from the differing methods or quantities in which such commodities are to such purchasers sold or delivered\u2026. And provided further, That nothing herein contained shall prevent persons engaged in selling goods, wares, or merchandise in commerce from selecting their own customers in bona fide transactions and not in restraint of trade: And provided further, That nothing herein contained shall prevent price changes from time to time where in response to changing conditions affecting the market for or the marketability of the goods concerned, such as but not limited to actual or imminent deterioration of perishable goods, obsolescence of seasonal goods, distress sales under court process, or sales in good faith in discontinuance of business in the goods concerned.<\/p>\n<p>15 U.S.C. \u00a7 13(b): Burden of rebutting prima-facie case of discrimination<\/p>\n<p style=\"padding-left: 60px;\">Upon proof being made, at any hearing on a complaint under this section, that there has been discrimination in price or services or facilities furnished, the burden of rebutting the prima-facie case thus made by showing justification shall be upon the person charged with a violation of this section\u2026. Provided, however, That nothing herein contained shall prevent a seller rebutting the prima-facie case thus made by showing that his lower price or the furnishing of services or facilities to any purchaser or purchasers was made in good faith to meet an equally low price of a competitor\u2026.<\/p>\n<p>15 U.S.C. \u00a7 13(f): Knowingly inducing or receiving discriminatory price<\/p>\n<p style=\"padding-left: 60px;\">It shall be unlawful for any person engaged in commerce, in the course of such commerce, knowingly to induce or receive a discrimination in price which is prohibited by this section.<\/p>\n<p>15 U.S.C. \u00a7 13a: Discrimination in rebates, discounts, or advertising service charges; underselling in particular localities; penalties<\/p>\n<p style=\"padding-left: 60px;\">It shall be unlawful for any person engaged in commerce, in the course of such commerce, to be a party to \u2026 any transaction of sale \u2026 which discriminates to his knowledge against competitors of the purchaser, in that, any discount, rebate [or] allowance is granted to the purchaser over and above any discount, rebate [or] allowance available at the time of such transaction to said competitors in respect of a sale of goods of like grade, quality, and quantity\u2026.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cUnlawful Price Discrimination\u201d(By William Markham, \u00a9 2013-2023)Introduction In this article, I take up the obscure, problematic law of unlawful price discrimination, which was originally codified by Section 2 of the Clayton Act and directed against predatory pricing, and which was supplemented by the Robinson-Patman Act during the Great Depression in order to reach discriminatory pricing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":48,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<div class=\"maincontent\">\r\n\r\nIn this article I take up the obscure, problematic doctrine of illegal price discrimination, which was codified by the Robinson-Patman Act during the Great Depression, and which the modern, conservative Supreme Court has severely limited. Under certain circumstances, price discrimination remains an antitrust offense, and a litigant that prevails on a price discrimination claim can obtain treble damages, injunctive relief, and its attorney\u2019s fees, while the defendant, even if it prevails, cannot recover its attorney\u2019s fees.\r\n<ul class=\"checklist\">\r\n \t<li style=\"list-style-type: none;\">\r\n<ul class=\"checklist\">\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#2\">What Is Price Discrimination?<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#3\">Price Discrimination Is Often Lawful<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#4\">Unlawful Price Discrimination, Defined<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#5\">Hypothetical Example of Unlawful Price Discrimination<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#6\">Injury to Competition: A Prerequisite to Proving Unlawful Price Discrimination<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#7\">The Three Kinds of Unlawful Price Discrimination<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#8\">Primary-Line Harm Cannot Be Shown as a Practical Matter<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#9\">Secondary and Tertiary Harm Can Be Shown<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#10\">Affirmative Defenses to a Claim for Price Discrimination<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#11\">Unlawful Price Discrimination Under Federal Law<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#12\">Unlawful Inducement of Price Discrimination<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#13\">The Principal Purpose of the Price-Discrimination Laws: Curbing Abuses by Dominant Buyers<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#14\">Unlawful Price Discrimination, Doctrine Stated in Full<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#15\">The Requirement of Sales to Commercial Purchasers In Competition With One Another<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#16\">The Requirement of Contemporaneous Sales<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#17\">The Prices at Issue are the Actual, Net Prices that the Customers Pay After Receiving Discounts, Rebates or Other Offsets<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#18\">The Requirement of \u201cLike Commodities\u201d<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#19\">The Requirement of \u201cInjury to Competition\u201d<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#20\">Narrow Application in Modern Jurisprudence<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#21\">Statutory Affirmative Defenses<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#22\">FTC Proceedings, Injunctive Relief, Treble Damages, and Criminal Penalties<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#23\">California\u2019s Law Against Price Discrimination<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"#24\">Conclusion<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<span style=\"text-decoration: underline;\"><a name=\"2\"><\/a>What Is Price Discrimination<\/span>? Price discrimination is a commonplace practice that is presumptively lawful, save under special circumstances discussed below. It occurs when a seller of products regularly offers lower prices to its preferred customers and higher prices to the others when selling them the same or similar products at around the same time. <span style=\"text-decoration: underline;\">See<\/span> <em>Continental Baking Co. v. Old Homestead Bread Co<\/em>., 476 F.2d 97, 103 (10th Cir., 1973) (\u201cThe term \u2018price discrimination\u2019 means no more than price differentiation, or the charging of different prices to different customers for goods of like grade and quality.\u201d) (<span style=\"text-decoration: underline;\">citing<\/span> <em>FTC v. Anheuser-Busch, Inc.<\/em>, 363 U.S. 536, 80 S. Ct. 1267 (1960)).\r\n\r\nVirtually every seller of products engages in some sort of price discrimination. It is commonplace for sellers to give discounts to customers who pay their bills early and to offer their lowest prices to customers who make large or recurring purchases. Do these sellers run the risk of violating federal <a href=\"\/antitrust-litigation\/\">antitrust law<\/a> merely because they offer discounts and low prices to good customers? Of course not.\r\n\r\n<span style=\"text-decoration: underline;\"><a name=\"3\"><\/a>Price Discrimination Is Often Lawful<\/span>. Presumptively, a seller is entitled to set prices as he chooses when dealing with his different customers. Most sellers would resent any effort to restrict their discretion to set and vary their prices for different sales. In market economies such as our own, firms decide for themselves what to charge for their products and to whom they wish to make sales. It is contrary to the fundamental principles of market economics to regulate what sellers charge for their products or impose a rule that they cannot vary their prices for the same goods when selling them to different customers.\r\n\r\nThe general rule is that a seller can practice price discrimination, except when doing so poses a substantial risk of injury to competition. A seller can therefore charge you $5 for a widget that he will sell to me only for $10, unless this price discrimination is likely to cause a substantial diminution of competition in any market affected by the sales.\r\n\r\nCrucially, such injury to competition is said to occur when the seller makes sales of the same or similar goods to <em>commercial customers<\/em>, but gives preferred prices to one or more favored commercial customers, and withholds its preferred prices from other commercial customers that compete against the favored customers, or whose own customers compete against the favored customers.\r\n\r\n<span style=\"text-decoration: underline;\"><a name=\"4\"><\/a>Unlawful Price Discrimination, Defined<\/span>. Stated as a rule, price discrimination becomes unlawful under federal antitrust law only when it threatens to undermine competitive processes in an affected market and otherwise meets the specific criteria of the federal price discrimination statutes (<em>viz<\/em>., the simultaneous, ongoing sale of the same or similar products to commercial customers at different prices in transactions that implicate interstate commerce).\r\n\r\nThis harm is said to occur within the meaning of the federal price-discrimination statutes when the following circumstances are present: (1) the seller makes sales of goods in interstate commerce to commercial customers; (2) the seller sells the same goods in the same quantities at around the same times to different commercial customers, offering lower prices only to one or some of these customers; (3) this price discrimination persists over a substantial period of time; and (4) at least one favored customer and one disfavored customer use these goods in order to compete against one another to sell their own offerings, or a favored customer so competes against one or more customers of the disfavored customer. If a disfavored customer can make these showings, it can bring suit under the Robinson-Patman Act against the seller, and possibly even against the favored customer, and can recover treble damages as well as its attorney's fees.\r\n\r\nLet\u2019s see how this principle might work in practice.\r\n\r\n<span style=\"text-decoration: underline;\"><a name=\"5\"><\/a>Hypothetical Example of Unlawful Price Discrimination<\/span>. Suppose a large national supplier of raw widgets, whom we will call the Price-Discriminating Supplier, sells its raw widgets to manufacturing companies that in turn process them into finished widgets, which they then sell to distributors and in some cases directly to large retailers. One of the manufacturers is the largest producer of widgets in North America. We will call this company the Favored Company because the Price-Discriminating Supplier always gives it its best prices, which are significantly lower than the prices it charges all of its other customers for the exact same raw widgets. Another of the manufacturers is an aggrieved company that has lost many sales because it must pay so much more for its raw widgets, which are a necessary input for which there is no available substitute at a lower cost. The Price-Discriminating Supplier thus gives better prices for a necessary input (raw widgets) to the Favored Company, which in turn can produce its own goods (finished widgets) at lower cost and sell them at lower prices than can the Disfavored Company or other direct competitors. This circumstance eventually leads to a predictable result: The Favored Company increasingly dominates sales of finished widgets in virtually all regional markets across the county, while its direct competitors are run out of these markets or out of business altogether. One excluded direct competitor is the Disfavored Company. Moreover, the Favored Company makes direct sales to retailers at prices that cannot be matched by distributors that do not purchase their finished widgets from the Favored Company but must instead purchase them at higher cost from direct competitors of the Favored Company, such as the Disfavored Company. Many of these distributors find themselves run out of the markets in which they formally conducted a thriving business \u2013 the markets for wholesale deliveries of finished widgets to retailers for final point-of-sale delivery to end users.\r\n\r\nOn these facts, the Disfavored Company, other disfavored manufacturers of finished widgets, and affected wholesalers can all sue the Price-Discriminating Supplier for unlawful price discrimination under federal antitrust law, since the supplier has practiced price discrimination (charged differing prices to different customers for the same or similar products sold at around the same time) in a manner that has undermined competition in downstream markets. Each disfavored customer must prove that the price discrimination has been persistent, and that it or its customers compete directly against the a favored customer. The Price-Discriminating Supplier will have various affirmative defenses, which might succeed, but the Disfavored Company and the others will have arguable, potentially successful claims for unlawful price discrimination in violation of federal antitrust laws (and also in violation of California's Unfair Trade Practices Act if these sales have a substantial effect on commerce in California). In addition, the Disfavored Company and the other harmed businesses can sue the Favored Company for inducing unlawful price discrimination, if it has used coercion or inducements to prevail on the Price-Discriminating Supplier to offer it discriminatory prices that it knows will allow it to undersell and thereby undermine competition in its markets. This is the stuff of unlawful price discrimination.\r\n\r\n<span style=\"text-decoration: underline;\"><a name=\"6\"><\/a>Injury to Competition: A Prerequisite to Proving Unlawful Price Discrimination<\/span>. Price discrimination rises to the level of an antitrust offense only when it threatens competitive conditions in at least one affected market. That is, the practice of price discrimination implicates the antitrust laws only when it is done in a manner that poses a \u201creasonable probability\u201d of significant harm to competitive processes either in the seller\u2019s own market or in downstream markets. <span style=\"text-decoration: underline;\">See<\/span> <em>Federal Trade Commission v. Morton Salt Co.<\/em>, 334 U.S. 37, 46-47, 68 S.Ct. 822, 828 (1948) (\u201cAfter a careful consideration of this provision of the Robinson-Patman Act, we have said that the statute does not require that the discriminations must in fact have harmed competition, but only that there is a reasonable possibility that they \u2018may\u2019 have such an effect.\u201d) (internal quotation in original).\r\n\r\n<span style=\"text-decoration: underline;\"><a name=\"7\"><\/a>The Three Kinds of Unlawful Price Discrimination<\/span>. There are three different kinds of harm to competition that can arise because of price discrimination, and the first kind, which is called primary-line injury, is so difficult to prove under the modern standards that it likely should be excluded from the list. But since it remains a recognized category, I will include it in my list, but also explain how it has been rendered toothless by the modern rule on predatory pricing. Subject to this caveat, I now list the three recognized kinds of harm caused by price discrimination: <em>Primary-line harm<\/em>, which occurs when the seller uses low prices to undermine its own direct competitors by underselling them until they are ruined; s<em>econdary-line harm<\/em>, which occurs when the seller\u2019s low prices to the favored customer allow this customer to undersell and thereby ruin its own direct competitors; and <em>tertiary-line harm<\/em>, which occurs in downstream markets when the seller\u2019s low prices to the favored customer allow the favored customer or its own customers to undersell and thereby ruin the disfavored customers\u2019 customers. For example, both secondary and tertiary harm occur when the favored customer makes wholesale and retail sales and uses the seller\u2019s preferred prices in order to undersell and thereby ruin rival wholesalers in the wholesale markets (secondary-line harm) and also to undersell and thereby ruin retailers that buy their products from the disfavored wholesalers (tertiary-line harm).\r\n\r\n<span style=\"text-decoration: underline;\">Primary-Line Harm Cannot Be Shown as a Practical Matter<\/span>. Primary-line cases arise when the price-discriminating seller is a dominant firm that sells its products for an extended period at prices that are lower than its costs, thereby imposing intolerable pressure on its direct competitors, who cannot remain in business if they must match these prices, and who in consequence either stop competing or agree to join a price-fixing cartel organized by the price-discriminating seller.\r\n\r\nThis offense is also known as predatory pricing, and under modern federal law it is exceedingly difficult if not impossible to prove because the claimant must prove all of the following points: (1) The price-discriminator is selling its products at prices lower than its costs; (2) the price discriminator, by offering the lower prices to selected customers, will likely force its competitors to abandon sales of the product in question because they cannot compete on price against the price-discriminator; (3) after its rivals leave the market, the price-discriminator can raise its prices to supra-competitive rates with impunity because no rival will be able to re-enter the affected markets to offer the same or similar products at lower prices in response to the price-discriminator\u2019s supra-competitive prices (or, alternatively, the price discriminator will oblige its rivals to enlist in a price-fixing or market-allocation cartel after subduing them by its predatory pricing). Proving these points is not a practical endeavor, at least in any case that I have ever examined, so that primary-line harm as a practical matter can no longer be proven, at least in most cases.\r\n\r\nA simple hypothetical example makes this point all too clearly. Suppose that Samsung started to sell its smartphones at a penny per phone to all customers all over the world. The rival makers of smartphones would find that they could not compete any longer against Samsung. While some customers might continue to buy smartphones from other makers at dramatically higher prices, most would begin to purchase their smartphones only from Samsung. All of Samsung\u2019s rivals, even mighty Apple, would eventually be run out of the smartphone markets. Yet even this spectacular development would not suffice to establish unlawful price discrimination or predatory pricing under the modern federal doctrines. Rather, Apple and the other excluded competitors must also show that Samsung, after running its rivals out of business, planned to charge unreasonably high prices for its smartphones (i.e., prices that it could not charge in competitive markets), and that no future rival could challenge these prices by entering the smartphone markets in order to offer lower, competitive prices for smartphones in response to Samsung\u2019s price-gauging. Alternatively, Apple and the others might be able to prevail by proving that Samsung planned to browbeat them into submission with its price of a penny per phone until they agreed to participate in a price-fixing or market-allocation cartel orchestrated by Samsung.\r\n\r\nNeedless to say, the above standard is just about impossible to meet \u2013 a point that the <a href=\"\/antitrust-litigation\/\">antitrust courts<\/a> likely understood when they established it. The standard, which is the modern doctrine on predatory pricing, was first used in predatory pricing cases brought under Section 2 of the Sherman Act and later adopted for primary-line injury cases brought under the Robinson-Patman Act. Notably, California antitrust law has rejected this doctrine and still allows claims for predatory pricing when the predatory firm sells its goods below cost in order to eliminate rivals.\u00a0<span style=\"text-decoration: underline;\">See<\/span>\u00a0<em>Bay Guardian Co. v. New Times Media LLC<\/em>, 187 Cal. App. 4th 438, 457-58 (2010)\r\n\r\nWhile a claimant still can prevail on this kind of claim under California law, a federal claim along these lines under the Robinson-Patman Act (or under Section 2 of the Sherman Act) is likely doomed from the start. Don Quixote stood a better chance of vanquishing the windmills of Spain than does a firm of proving a predatory pricing or primary-line harm under the modern federal doctrine. It might thus be said that, under federal law, there are three kinds of harm to competition recognized in price discrimination cases, and one of them exists in theory only!\r\n\r\n<span style=\"text-decoration: underline;\"><a name=\"9\"><\/a>Secondary and Tertiary Harm Can Be Shown<\/span>. In contrast, secondary-line and tertiary-line harm to competition can give rise to actionable claims for unlawful price discrimination. This harm occurs when a seller practices price discrimination in a manner that impairs or undermines competitive processes in its customers\u2019 markets or in markets even further downstream, such as a market in which the seller\u2019s preferred customer competes for sales against customers of the seller\u2019s disfavored customers. This offense can still be shown upon presentation of sufficient proofs.\r\n\r\nTypically, the claim arises when seller offers market-beating prices to a dominant customer that has demanded that the seller do so. The dominant customer thus obtains the seller\u2019s best prices for a key product, while the dominant customer\u2019s rivals obtain the same product only at higher prices, so that they largely are unable to compete against the dominant customer for sales of the key product or other products for which the key product is a necessary input.\r\n\r\nTo prevail on the claim, the disfavored customers must show that (1) they require the seller\u2019s products in order to provide their own products or services; (2) there is no substitute source of products at sufficiently low prices to allow them to avoid the harm caused by the price discrimination; and (3) they therefore cannot compete on price against the favored customer or its customers, and this circumstance in turn has resulted in a substantial lessening of competition.\r\n\r\nThus secondary or tertiary harm arises when the following circumstances are shown to exist: (1) a seller has routinely sold the same or similar goods to its favored customer at lower prices and to others at higher prices in sales made at around the same time; and (2) in consequence, the favored customer has gained an insuperable advantage over disfavored customers or over the customers of the disfavored customers; and (3) in consequence, there is a \u201creasonable probability\u201d of a substantial loss of competition in at least one secondary or tertiary market because a substantial percentage of the disfavored customers can no longer successfully compete for sales in these markets.\r\n\r\n<span style=\"text-decoration: underline;\"><a name=\"10\"><\/a>Affirmative Defenses to a Claim for Price Discrimination<\/span>. Even when a claimant has made one of the above showings, a seller accused of price discrimination can absolve itself by showing that it offered the preferred prices for a compelling commercial purpose, or that it offered the low prices to the favored customer in order to match prices offered by rival sellers, or that the preferred customer purchased very large quantities of the seller\u2019s products, so that the seller attained economies of scale on these sales and could reasonably charge lower prices per unit because its costs per unit were lower.\r\n\r\nEven so, a favored customer that wrongly induces price discrimination might remain responsible for inducing several sellers to give it preferred prices, even if each seller might be excused on the ground that it merely matched the prices offered by the others.\r\n\r\nThe above points constitute the necessary essentials of price discrimination. If this article has already proven more dry and less interesting than you first expected, you can safely disregard the remainder. But if you wish to have a deeper understanding of these points, I offer the following discussion below.\r\n\r\n<strong><a name=\"11\"><\/a>Unlawful Price Discrimination Under Federal Law<\/strong>\r\n\r\nUnder federal law, the offense of unlawful \u201cprice discrimination\u201d is governed by the Robinson-Patman Act, which is codified at 15 U.S.C. \u00a7\u00a713 <em>et seq<\/em>.\r\n\r\nStated with precision, the federal rule against price discrimination is set forth in the Robinson-Patman Act at 15 U.S.C. \u00a713(a) and is as follows. (1) A supplier cannot charge different prices, (2) for the same or similar goods, (3) that it sells at around the same time, (4) when making these sales in interstate commerce in the United States to different commercial purchasers, but (5) only if the practice will likely impair or undermine competitive conditions in the seller\u2019s own market or in an affected downstream market. <span style=\"text-decoration: underline;\">See<\/span> 15 U.S.C. \u00a713(a); <em>Feesers, Inc. v. Michael Foods, Inc<\/em>., 498 F.3d 206, 212 (3rd Cir., 2007). <span style=\"text-decoration: underline;\">See also<\/span> <em>Energex Lighting Industries, Inc. v. North American Philips Lighting Corp<\/em>., 656 F.Supp. 914, 919-20 (S.D.N.Y., 1987) (\u201cThree elements are necessary to state a claim for an actionable violation of the Robinson-Patman Act. Plaintiff must complain that (1) the alleged price discrimination meets the \u2018in commerce\u2019 requirement, i.e., that \u2018either or any\u2019 of the purchases involved are in commerce; (2) there has been discrimination in price between different purchasers of products of like grade and quality; and (3) the effect of the discrimination \u2018may be substantially to lessen competition or tend to create a monopoly.\u2019\u201d) (<span style=\"text-decoration: underline;\">quoting<\/span>\u00a0<em>Hoyt Heater Co. of Northern California v. American Appliance Mfg. Co<\/em>., 502 F.Supp. 1383, 1386\u201387 (N.D. Cal. 1980)).\r\n\r\nEven then, a seller can avoid liability for unlawful price discrimination by showing that it has offered the lower prices to a favored customer for a pro-competitive purpose that on balance justifies the harm caused to competitive processes in affected markets; or that it has offered the lower prices in order to match comparable prices offered by a rival seller; or that it has done so because the favored customer buys such large quantities of its products that it enjoys economies of scale on these sales. <span style=\"text-decoration: underline;\">See<\/span> 15 U.S.C. \u00a7\u00a713(a), 13(b). <span style=\"text-decoration: underline;\">See also<\/span> <em>Brooke Grp. Ltd. v. Brown & Williamson Tobacco Corp.<\/em>, 509 U.S. 209, 220, 113 S. Ct. 2578, 2586 (U.S.N.C. 1993) (\u201cBy its terms, the Robinson\u2013Patman Act condemns price discrimination only to the extent that it threatens to injure competition. The availability of statutory defenses permitting price discrimination when it is based on differences in costs, changing conditions affecting the market for or the marketability of the goods concerned, or conduct undertaken in good faith to meet an equally low price of a competitor, confirms that Congress did not intend to outlaw price differences that result from or further the forces of competition. Thus, the Robinson\u2013Patman Act should be construed consistently with broader policies of the antitrust laws.\u201d) (internal quotations and citations omitted).\r\n\r\nTo cut to the chase, either the seller means to run its rivals out of business by its prohibitively lower prices, after which it will establish a monopoly or force its rivals to join a price-fixing cartel (a scenario that is prohibitively difficult to prove); or the seller has made discriminatory sales at lower prices to its largest customer, which is typically a dominant firm, giving it an insuperable advantage over its own rivals in downstream product markets, and the price-differential cannot be justified by economies of scale or other pro-competitive responses to market conditions (e.g., a national chain of office-supply products might prevail on its suppliers to offer market-beating prices for their supplies, then use these prices in order to offer its products at prices that its competitors cannot match, thereby establishing an insuperable advantage on prices that it can use to exclude competitors or force them to agree to terms of trade that harm consumers). This is the stuff of actionable price discrimination. In the modern era it is usually a difficult claim to plead and prove.\r\n\r\nThe elements of the offense can be listed as follows: There must be (1) <em>commercial price discrimination<\/em>, \u2013 i.e., a commercial supplier must charge differing prices for the same or similar goods when selling them at around the same time to its favored and disfavored commercial customers; (2) the practice must entail <em>a reasonable probability or likelihood of harm to competition<\/em> in at least one affected market; (3) the practice must affect <em>interstate commerce<\/em>; and, lastly, (4) the supplier must <em>lack a pro-competitive justification for the practice<\/em>, such as economies of scale on large sales or the mere matching of prices offered by a rival seller.\r\n\r\n<strong><a name=\"12\"><\/a>Unlawful Inducement of Price Discrimination<\/strong>\r\n\r\nUnder specific circumstances, it is unlawful to induce unlawful price discrimination. The rule against inducing price discrimination is set forth in the Robinson-Patman Act at 15 U.S.C. \u00a713(f). According to the Supreme Court, this rule does not prevent a buyer from negotiating the most favorable possible prices for its supplies, unless it obtains these prices precisely in order to prevent its competitors from competing against it in one or more affected markets. Thus a commercial customer commits an antitrust offense if it induces its supplier to give discriminatory prices that the customer correctly anticipates will disrupt competitive processes in secondary or tertiary markets, nor can the customer knowingly accept such prices from its supplier.<span style=\"text-decoration: underline;\"> See<\/span> 15 U.S.C. \u00a713(f). <span style=\"text-decoration: underline;\">See also<\/span> <em>Automatic Canteen Co. of Am. v. Fed. Trade Comm\u2019n<\/em>, 346 U.S. 61, 71, 73 S. Ct. 1017, 1023 (1953) (\u201c[The statutory ban on inducing unlawful price discrimination] does not reach all cases of buyer receipt of a prohibited discrimination in prices. It limits itself to cases of knowing receipt of such prices.\u201d)\r\n\r\nThis rule is aimed at dominant buyers that would otherwise prevail on their suppliers to give them market-beating prices on a wide range of products, leaving their competitors unable to compete with them in an ever larger number of markets. But the rule also illustrates the difficulty of enforcing the price discrimination statutes in furtherance of the stated aim of antitrust law, which is to promote competition on the merits and prevent anti-competitive cartels and monopolies from suffocating or sabotaging competition.\r\n\r\nAfter all, a business that seeks market-beating prices would seem to be engaged in the very kind of pro-competitive activity that the antitrust laws are supposed to protect and champion. But the anti-competitive danger arises when a small number of dominant buyers in each market prevail on their suppliers to give them price advantages that are ruinous to any would-be rival, so that over time the dominant buyer in each market can exclude most or all of its rivals.\r\n\r\nTo ensure that the price discrimination statutes are not used to punish businesses whose only offense is that they have successfully negotiated better prices for their supplies, the rule against inducing price discrimination applies only when the buyer, typically a dominant firm, has prevailed on a supplier to give it prices that it knows will likely undermine competitive processes in the buyer\u2019s markets. <span style=\"text-decoration: underline;\">See<\/span> 15 U.S.C. \u00a713(f). <span style=\"text-decoration: underline;\">See also<\/span> <em>Automatic Canteen Co. of Am. v. Fed. Trade Comm\u2019n<\/em>, 346 U.S. 61, 71, 73 S. Ct. 1017, 1023 (1953).\r\n\r\nEven so, this rule has troubling implications, as it could be used to discourage firms from using commercial acumen to obtain low prices for necessary products. The rule against inducement should therefore be invoked only when the price discrimination is blatant, cannot be justified by a pro-competitive rationale, and clearly undermines competition on the merits by allowing the dominant buyer to undersell its rivals until they are ruined.\r\n\r\n<strong><a name=\"13\"><\/a>The Principal Purpose of the Price-Discrimination Laws: Curbing Abuses by Dominant Buyers<\/strong>\r\n\r\nAlthough it is problematic (see above), the rule against inducing price discrimination is intended to further a key if not the principal aim of the law on price discrimination, which is to protect smaller competitors from the excessive market power of a dominant purchaser. Otherwise, the dominant purchaser could use its purchasing power to oblige suppliers to give it better prices that it could then use to undersell and thereby ruin its direct competitors. The disfavored customers would find themselves unable to compete on price against the favored customer, and over time they would go out of business or accept anti-competitive terms of trade proposed by the dominant customer. <span style=\"text-decoration: underline;\">See<\/span> <em>F.T.C. v. Fred Meyer, Inc.<\/em>, 390 U.S. 341, 349, 88 S.Ct. 904, 908 (1968) (\u201c[T]he Robinson-Patman Act was enacted in 1936 to curb and prohibit all devices by which large buyers gained discriminatory preferences over smaller ones by virtue of their greater purchasing power.\u201d) (internal quotation omitted); and <em>F.T.C. v. Henry Broch & Company<\/em>, 363 U.S. 166, 168-69, 80 S.Ct. 1158, 1160 (1960) (\u201cThe Robinson-Patman Act was enacted in 1936 to curb and prohibit all devices by which large buyers gained discriminatory preferences over smaller ones by virtue of their greater purchasing power.\u201d); <em>Innomed Labs, LLC v. Alza Corp.<\/em>, 2002 WL 31521084, *3 (S.D.N.Y., 2002) (\u201c[The Robinson-Patman Act] was intended, in part, to protect small competitors from discriminatory pricing in favor of larger purchasers, who would have the power to impose higher prices with their stronger brand names.\u201d) (citing <em>Abbott Labs. v. Portland Retail Druggists Ass\u2019n, Inc.<\/em>, 425 U.S. 1, 11, 96 S.Ct. 1305 (1976)); and <em>Lupia v. Stella D\u2019Oro Biscuit Co.<\/em>, Inc., 586 F.2d 1163, 1170 (7th Cir., 1978) (\u201cSection 2(c) [of the Robinson-Patman Act] was enacted in order to prevent discriminatory rebates granted large sellers under the guise of \u2018brokerage fees\u2019 never actually earned.\u201d); and <em>Volvo Trucks North America, Inc. v. Reeder-Simco GMC, Inc<\/em>., 546 U.S. 164, 175, 126 S.Ct. 860, 869 (2006) (By enacting the Robinson-Patman Act, \u201cCongress sought to target the perceived harm to competition occasioned by powerful buyers\u2026.\u201d).\r\n\r\n<strong><a name=\"14\"><\/a>Unlawful Price Discrimination, Doctrine Stated in Full<\/strong>\r\n\r\nHere is a full statement of the doctrine from a recent decision rendered by a United States Court of Appeal:\r\n<p style=\"padding-left: 60px;\">[I]n order to prove a violation of section 2(a) of the Robinson\u2013Patman Act, a plaintiff must show (1) that sales were made to two different purchasers in interstate commerce; (2) that the product sold was of the same grade and quality; (3) that defendant discriminated in price as between the two purchasers; and (4) that the discrimination had a prohibited effect on competition.<\/p>\r\n<em>Feesers, Inc. v. Michael Foods, Inc.<\/em>, 498 F.3d 206, 212 (3rd Cir., 2007). <span style=\"text-decoration: underline;\">See also<\/span> <em>Energex Lighting Industries, Inc. v. North American Philips Lighting Corp<\/em>., 656 F.Supp. 914, 919-20 (S.D.N.Y., 1987) (\u201cThree elements are necessary to state a claim for an actionable violation of the Robinson-Patman Act. Plaintiff must complain that (1) the alleged price discrimination meets the \u2018in commerce\u2019 requirement, i.e., that \u2018either or any\u2019 of the purchases involved are in commerce; (2) there has been discrimination in price between different purchasers of products of like grade and quality; and (3) the effect of the discrimination \u2018may be substantially to lessen competition or tend to create a monopoly.\u2019\u201d) (<span style=\"text-decoration: underline;\">quoting<\/span> <em>Hoyt Heater Co. of Northern California v. American Appliance Mfg. Co<\/em>., 502 F.Supp. 1383, 1386\u201387 (N.D. Cal., 1980)).\r\n\r\n<strong><a name=\"15\"><\/a>The Requirement of Sales to Commercial Purchasers In Competition With One Another<\/strong>\r\n\r\nIn the typical case, which is for so-called \u201csecondary line competitive injury,\u201d price discrimination becomes an offense only when the supplier makes its sales at around the same time to commercial purchasers that are in direct competition with one another, or, alternatively, in \u201ctertiary line cases,\u201d when one of the commercial purchasers or its customers are in direct competition with the customers of the other (e.g., a manufacturer sells the same widgets at different prices to two different widget distributors, and the favored distributor also re-sells widgets at retail in direct competition with the retail customers of the disfavored distributor). <span style=\"text-decoration: underline;\">See<\/span> <em>Bel Air Markets v. Foremost Dairies, Inc.<\/em>, 55 F.R.D. 538, 540-41 (N.D. Cal., 1972) (\u201cOne essential element of a price discrimination case is that there exist competition between the favored customer and the disfavored customer.\u201d). <span style=\"text-decoration: underline;\">See generally<\/span> <em>Volvo Trucks<\/em>, <span style=\"text-decoration: underline;\">supra<\/span>, 546 U.S. at 176-177, 126 S.Ct. at 870 (\u201cOur decisions describe three categories of competitive injury that may give rise to a Robinson\u2013Patman Act claim: primary line, secondary line, and tertiary line. Primary-line cases entail conduct \u2013 most conspicuously, predatory pricing \u2013 that injures competition at the level of the discriminating seller and its direct competitors. Secondary-line cases \u2026 involve price discrimination that injures competition among the discriminating seller\u2019s customers\u2026. Tertiary-line cases involve injury to competition at the level of the purchaser\u2019s customers.\u201d); and <em>Conoco Inc. v. Inman Oil Co., Inc.<\/em>, 774 F.2d 895, 902-03 (8th Cir., 1985) (\u201cThe [Robinson-Patman Act] is concerned with the protection of competition on three levels: (1) competition with the seller who granted the discriminatory prices (primary line); (2) competition with the seller\u2019s purchaser who received the favorable lower price (secondary line); and (3) competition with a customer of the favored purchaser (tertiary line).\u201d). <span style=\"text-decoration: underline;\">See, e.g<\/span>., <em>Texaco Inc. v. Hasbrouck<\/em>, 496 U.S. 543, 556, 110 S.Ct. 2535, 2543 (1990) (price-discrimination case in which defendant supplier provided better prices to distributor that re-sold at retail than it did to retail customers).\r\n\r\n<strong><a name=\"16\"><\/a>The Requirement of Contemporaneous Sales<\/strong>\r\n\r\nMoreover, the sales at differing prices must be made at approximately the same time. <span style=\"text-decoration: underline;\">See<\/span> <em>Rutledge v. Elec. Hose & Rubber Co.<\/em>, 327 F.Supp. 1267, 1275 (D.C., Cal. 1971) (\u201c[P]roof of a violation of [the Robinson-Patman Act] must consist of groups of two or more contemporaneous sales which, when compared, permit the drawing of an inference of price discrimination. The sales should be contemporaneous to eliminate the possibility that their differences are caused by market fluctuations ordinarily happening during an extended time interval between sales.\u201d).\r\n\r\n<strong><a name=\"17\"><\/a>The Prices at Issue are the Actual, Net Prices that the Customers Pay After Receiving Discounts, Rebates or Other Offsets<\/strong>\r\n\r\nSignificantly, the prices to the favored customer are calculated according to the net price actually paid, which expressly means (1) the list price, less (2) any applicable discount, rebate or other offset, however characterized. <span style=\"text-decoration: underline;\">See<\/span> 15 U.S.C. \u00a713a. <span style=\"text-decoration: underline;\">See also<\/span> <em>Checker Motors Corp. v. Chrysler Corp.<\/em>, 283 F.Supp. 876, 887 (D.C.N.Y., 1968) (\u201c[A] rebate may be violative of the Robinson-Patman Act\u2026.\u201d); <em>Diehl & Sons, Inc. v. International Harvester Co.<\/em>, 445 F.Supp. 282, 286 (D.C.N.Y., 1978) (\u201cThe generally accepted rule is that \u2018price\u2019 for purposes of [the Robinson-Patman Act] means the amount actually paid by the purchaser, that is, the quoted invoice price less any discounts, offsets or allowances afforded the purchaser and not otherwise reflected in the invoice price.\u201d); and <em>Kapiolani Motors, Limited v. General Motors Corp<\/em>., 337 F.Supp. 102, 104 (D.C. Haw., 1972) (\u201cIn calculating the price a buyer actually pays, the courts deduct from the base price or invoice price the amount or value of any discounts or offsets knowingly granted to a buyer\u2026. Discounts and offsets which have been held violative of [the Robinson-Patman Act] usually involve (1) quantity discounts, (2) cash discounts based on time or mode of payment or \u2018off the top\u2019, or (3) rebates, all knowingly given by the supplier. All such obviously affect the \u2018price\u2019 and were clearly in the mind of Congress when they enacted the Robinson-Patman Act.\u201d)\r\n\r\n<strong><a name=\"18\"><\/a>The Requirement of \u201cLike Commodities\u201d<\/strong>\r\n\r\nIn addition, the goods sold must be the same or similar, but this requirement is met if the purchasers of the goods use them as inputs or resell them in order to fulfill the same function. <span style=\"text-decoration: underline;\">See<\/span> <em>Lubbock Glass & Mirror Co. v. Pittsburgh Plate Glass Co.<\/em>, 313 F.Supp. 1184, 1187 (D.C.Tex., 1970) (\u201cThese requirements of \u2018like grade and quality\u2019 [in the Robinson-Patman Act] mean that commodities must have similar characteristics before a charge of price discrimination under the Act can be maintained. Actual and genuine differences between products generally remove differential pricing of the two from the reach of the Robinson-Patman Act.\u201d); and <em>McWhirter v. Monroe Calculating Mach. Co<\/em>., 76 F.Supp. 456, 461 (D.C. Mo., 1948) (where two different kinds of calculators perform the same function and are competitively priced with one another, they are deemed \u2018like commodities\u2019 for the purposes of the Robinson-Patman Act).\r\n\r\n<strong><a name=\"19\"><\/a>The Requirement of \u201cInjury to Competition\u201d<\/strong>\r\n\r\nCrucially, price discrimination occurs only where the practice gives rise to a \u201csubstantial possibility\u201d or \u201creasonable probability\u201d of \u2018injury to competition\u201d \u2013 which must occur in the seller\u2019s market (\u201cprimary-line harm\u201d), or in a secondary or tertiary market, as explained above. <span style=\"text-decoration: underline;\">See<\/span> <em>Conoco<\/em>, <em>supra<\/em>, 774 F.2d at 902-03.\r\n\r\nSignificantly, \u201cinjury to competition\u201d under the Robinson-Patman Act is easier to prove than is \u201charm to competition\u201d under Sections 1 and 2 of the Sherman Act. For purposes of showing unlawful price discrimination, \u201cinjury to competition\u201d is established upon a showing of the following matters: (1) The supplier has been charging the disfavored commercial customers comparatively higher prices than those it has been charging its favored commercial customer for the same or similar goods sold at around the same time; (2) the sales were made in interstate commerce in the United States, and the favored and disfavored customers are commercial purchasers that directly compete against one another or against the customers of one or the other; (3) the defendant seller has engaged in the challenged price discrimination over an extended period, and (4) the consequence is that the disfavored customers have lost sales and profits to the favored customer, and the sales in question constitute a significant part of overall sales in the market in question. Indeed, proving the first three of these three points gives rise to a rebuttable inference of the last point. <span style=\"text-decoration: underline;\">See, e.g.<\/span>, <em>Volvo Trucks<\/em>, <span style=\"text-decoration: underline;\">supra<\/span>, 546 U.S. at 177, 126 S.Ct. at 870 (\u201cA hallmark of the requisite competitive injury, our decisions indicate, is the diversion of sales or profits from a disfavored purchaser to a favored purchaser. We have also recognized that a permissible inference of competitive injury may arise from evidence that a favored competitor received a significant price reduction over a substantial period of time.\u201d) (<span style=\"text-decoration: underline;\">citing<\/span> <em>FTC v. Sun Oil Co.<\/em>, 371 U.S. 505, 518\u2013519, 83 S.Ct. 358 (1963); <em>Morton Salt Co.<\/em>, <span style=\"text-decoration: underline;\">supra<\/span>, 334 U.S. at 49\u201351, 68 S.Ct. 822 (1948); and <em>Falls City Industries, Inc. v. Vanco Beverage, Inc<\/em>., 460 U.S. 428, 435, 103 S.Ct. 1282 (1983) (\u201c[I]njury to competition is established prima facie by proof of a substantial price discrimination between competing purchasers over time. In the absence of direct evidence of displaced sales, this inference may be overcome by evidence breaking the causal connection between a price differential and lost sales or profits.\u201d)\r\n\r\nEven so, modern antitrust jurisprudence disfavors a claim of price discrimination that depends solely on a showing that the favored customer received better prices over time. For practical purposes, it is now necessary to demonstrate by empirical evidence that the effect of the price discrimination has been to allow the favored customer to gain sales at the expense of its competitors, a substantial percentage of whom have therefore ceased to compete for future sales in the affected market. I address this point more fully immediately below.\r\n\r\n<strong><a name=\"20\"><\/a>Narrow Application in Modern Jurisprudence<\/strong>\r\n\r\nIn recent times, the courts have impliedly imposed a more demanding standard for proving \u201cinjury to competition\u201d that is sufficient to establish a claim for price discrimination. That is, the Courts have not expressly established a new, more exacting standard, but in their dicta have suggested that a claim for price discrimination cannot succeed unless the plaintiff makes a sufficient showing of a substantial lessening of competition because of the challenged price discrimination. The plaintiff\u2019s own loss of sales to the favored customer will suffice only if the plaintiff was formerly a major competitor whose effectual exclusion from an affected market has the effect of substantially lessening overall competition in the market. Alternatively, a group or class of plaintiffs can prevail by showing that their cumulative exclusion accounts for a substantial lessening of competion in at least one affected market.\u00a0<span style=\"text-decoration: underline;\">See<\/span> <em>Brooke Grp. Ltd. v. Brown & Williamson Tobacco Corp<\/em>., 509 U.S. 209, 220, 113 S. Ct. 2578, 2586 (U.S.N.C. 1993) (\u201cBy its terms, the Robinson\u2013Patman Act condemns price discrimination only to the extent that it threatens to injure competition. The availability of statutory defenses permitting price discrimination when it is based on differences in costs, changing conditions affecting the market for or the marketability of the goods concerned, or conduct undertaken in good faith to meet an equally low price of a competitor, confirms that Congress did not intend to outlaw price differences that result from or further the forces of competition. Thus, the Robinson\u2013Patman Act should be construed consistently with broader policies of the antitrust laws.\u201d) (internal quotations and citations omitted); <em>Volvo Trucks<\/em>, <span style=\"text-decoration: underline;\">supra<\/span>, 546 U.S. at 176-81, 126 S.Ct. at 870-73 (\u201cRobinson\u2013Patman does not ban all price differences charged to different purchasers of commodities of like grade and quality; rather, the Act proscribes price discrimination only to the extent that it threatens to injure competition\u2026. Interbrand competition, our opinions affirm, is the primary concern of antitrust law. The Robinson\u2013Patman Act signals no large departure from that main concern\u2026.[W]e would resist interpretation geared more to the protection of existing competitors than to the stimulation of competition\u2026.\u201d).\r\n\r\n<strong><a name=\"21\"><\/a>Statutory Affirmative Defenses<\/strong>\r\n\r\nEven if a plaintiff or the FTC can establish a prima facie case of price discrimination, a supplier can defeat the charges by showing either of the following: (1) Its lower prices are justified by economies of scale for filling large orders; or (2) it has offered lower prices in order to meet the prices offered by a direct competitor. <span style=\"text-decoration: underline;\">See<\/span> 15 U.S.C. \u00a713(b). <span style=\"text-decoration: underline;\">See also<\/span> <em>Texaco<\/em>, <span style=\"text-decoration: underline;\">supra<\/span>, 496 U.S. at 556, 110 S.Ct. at 2542 (\u201c[The Robinson-Patman Act] does contain two affirmative defenses that provide protection for two categories of discounts \u2013 those that are justified by savings in the seller\u2019s cost of manufacture, delivery, or sale, and those that represent a good-faith response to the equally low prices of a competitor.\u201d)\r\n\r\n<strong><a name=\"22\"><\/a>FTC Proceedings, Injunctive Relief, Treble Damages, and Criminal Penalties<\/strong>\r\n\r\nAlthough disfavored and narrowly enforced, the price-discrimination statutes remain standing law and are enforced as follows:\r\n\r\n<span style=\"text-decoration: underline;\">FTC Proceedings<\/span>. The FTC can conduct administrative proceedings, which entail lengthy investigations, hearings, and, if warranted, injunctive relief and civil penalties. <span style=\"text-decoration: underline;\">See<\/span> <em>Sperry & Hutchinson<\/em>, <span style=\"text-decoration: underline;\">supra<\/span>, 405 U.S. at 235-236, 92 S.Ct. at 901.\r\n\r\n<span style=\"text-decoration: underline;\">Private Injunctive Relief<\/span>. A private plaintiff can seek an injunction and attorney\u2019s fees under 15 U.S.C. \u00a726 that forbids the defendants to continue practicing the challenged price discrimination. <span style=\"text-decoration: underline;\">See<\/span> <em>Edward J. Sweeney & Sons, Inc. v. Texaco, Inc.<\/em>, 637 F.2d 105, 119 (3rd Cir. 1980) (\u201cA plaintiff seeking either injunctive or damage relief under the Robinson-Patman Act must demonstrate that the defendant has discriminated in price against the plaintiff and in favor of at least one of the plaintiff\u2019s competitors. It also must prove that the discrimination may substantially lessen competition.\u201d) (internal quotation omitted).\r\n\r\n<span style=\"text-decoration: underline;\">Treble Damages<\/span>. In addition, a private plaintiff can bring suit under 15 U.S.C. \u00a715 to seek treble damages and attorney\u2019s fees for the challenged price discrimination (and can seek both treble damages and injunctive relief in the same lawsuit). <span style=\"text-decoration: underline;\">See<\/span> <em>Innomed Labs<\/em>, <span style=\"text-decoration: underline;\">supra<\/span>, 368 F.3d at 163-64 (\u201cIn order to establish that a violation of the Robinson-Patman Act warrants an award of treble damages, the plaintiff must establish that it has suffered actual economic injury as a result of the defendant\u2019s conduct.\u201d)\u00a0In such a case, the measure of a plaintiff\u2019s damages are the lost profits that it can attribute to the price discrimination. <span style=\"text-decoration: underline;\">See<\/span><em> id<\/em>. (\u201cA plaintiff may establish economic injury by showing that its ability to compete has been harmed by the price discrimination; for instance, if the plaintiff distributor must charge higher prices than the favored distributors in order to cover its higher costs, and loses sales and profits as a result, then the plaintiff has suffered antitrust injury.\u201d)\u00a0These damages, if awarded, must then be trebled under 15 U.S.C. \u00a715. <span style=\"text-decoration: underline;\">See<\/span> <em>Volvo Trucks<\/em>, <span style=\"text-decoration: underline;\">supra<\/span>, 546 U.S. at 176, 126 S.Ct. at 870 (\u201cPursuant to \u00a74 of the Clayton Act [15 U.S.C. \u00a715], a private plaintiff may recover threefold for actual injury sustained as a result of a violation of the Robinson\u2013Patman Act.\u201d) (citing 15 U.S.C. \u00a715(a); and J. Truett Payne, supra, 451 U.S. at 562, 101 S.Ct. 1923.\r\n\r\n<span style=\"text-decoration: underline;\">Attorney\u2019s Fees<\/span>. If the plaintiff prevails on a claim for injunctive relief or treble damages, it is entitled as a matter of law to recover its attorney\u2019s fees (under 15 U.S.C. \u00a715 on a claim for treble damages, and under 15 U.S.C. \u00a726 on a claim for injunctive relief). Significantly, the defendant, even if successful, cannot recover its own attorney\u2019s fees, save where the plaintiff\u2019s case was sanctionably frivolous. <span style=\"text-decoration: underline;\">See<\/span> <em>Syufy Enterprises v. Am. Multicinema, Inc.<\/em>, 602 F. Supp. 1466, 1472 (N.D. Cal. 1983) (an antitrust defendant can recover its attorney\u2019s fees after prevailing in an <a href=\"\/antitrust-litigation\/\">antitrust case,<\/a> but only if the plaintiff\u2019s claims \u201cclearly were [] so lacking in merit as to constitute an abuse of the processes of the court.\u201d)\r\n\r\n<span style=\"text-decoration: underline;\">Criminal Prosecution<\/span>. In rare cases, the Antitrust Division of the United States Department of Justice theoretically can prosecute criminal claims for unlawful price discrimination. <span style=\"text-decoration: underline;\">See<\/span> 15 U.S.C. \u00a713a (imposes criminal penalties for price discrimination). In practice, the offense is not prosecuted as a criminal offense, nor should you hold your breath until the Department of Justice announces its next indictment for felony price discrimination. I was able to find one case in which the defendant was convicted of both felony price discrimination and felony price-fixing. Price-fixing is criminally prosecuted on a routine basis, and in this case it appears that the prosecutor added on the charge for price discrimination, and the defendant was convicted of both offenses. But even this one felony conviction for price discrimination was vacated by the United States Supreme Court on procedural grounds concerning the prosecution\u2019s discovery and disclosure obligations. <span style=\"text-decoration: underline;\">See<\/span> <em>Nat\u2019l Dairy Products Corp. v. United States<\/em>, 350 F.2d 321, 323 (8th Cir. 1965) <span style=\"text-decoration: underline;\">vacated<\/span>, 384 U.S. 883, 86 S. Ct. 1913, 16 L. Ed. 2d 995 (1966). I am unaware of any other case in which the Department of Justice initiated criminal proceedings to suppress price-discrimination, but on the contrary understand that it has publicly confirmed that it will not investigate or pursue criminal charges for alleged price discrimination.\r\n\r\n<strong><a name=\"23\"><\/a>California\u2019s Law Against Price Discrimination<\/strong>\r\n\r\nIn the modern era, California law offers more relief to antitrust plaintiffs in general and to price-discrimination suitors in particular. California has its own statutes that govern price discrimination. These statutes are set forth in California\u2019s Unfair Practices Act and are codified at California Business & Professions Code \u00a7\u00a71740-45. These statutes are similar, but not identical to the Robinson-Patman Act, and the California courts have enforced them by adopting some but not all of the above-summarized federal standards. <span style=\"text-decoration: underline;\">Compare<\/span> 15 U.S.C. \u00a7\u00a713, 13a and 13b <span style=\"text-decoration: underline;\">with<\/span> California Business & Professions Code \u00a7\u00a717040 <em>et seq<\/em>. <span style=\"text-decoration: underline;\">See generally<\/span> <em>ABC International Traders, Inc. v. Matsushita Electric Corp.<\/em>, 14 Cal.4th 1247, 1256-64 (1997) (extended discussion of the history, purpose and reach of California\u2019s Unfair Practices Act); and <em>Harris v. Capitol Records Distributing Corp<\/em>., 64 Cal.2d 454, 459, 413 P.2d 139, 142-43 (1966) (discussion of the differences between the Robinson-Patman Act and California\u2019s prohibition of certain kinds of price discrimination under the Unfair Practices Act).\r\n\r\nFor example, price-discrimination under California law does not arise under the same circumstances as establish the offense under federal law, but rather arises when a seller sells the same products to different commercial customers located in different locations at differing prices, but only if the price discrimination results in harm to competition or at least the effectual exclusion from competition of the disfavored commercial customer, but subject to various affirmative defenses of the kind available to defendants in federal cases. <span style=\"text-decoration: underline;\">See<\/span> California Business & Professions Code\u00a0\u00a7 17040.\r\n\r\nIn addition, California law establishes a separate offense for offering hidden net prices that allow the favored customer to obtain an unfair advantage over its direct competitors. That is, California\u2019s Unfair Practices Act expressly forbids a seller to give secret rebates, discounts or \u201cprivileges\u201d to a favored commercial customer, if the conferral of this advantage tends to \u201cdestroy competition\u201d in a downstream market. Here is the exact statutory prohibition, quoted in full:\r\n<p style=\"padding-left: 90px;\">The secret payment or allowance of rebates, refunds, commissions, or unearned discounts, whether in the form of money or otherwise, or secretly extending to certain purchasers special services or privileges not extended to all purchasers purchasing upon like terms and conditions, to the injury of a competitor and where such payment or allowance tends to destroy competition, is unlawful.<\/p>\r\nCalifornia Business & Professions Code \u00a717045.\r\n\r\nMost notably, the offense of predatory pricing under California law remains a tenable claim, while the modern federal doctrine is so restrictive as to render the practice an offense in theory only, as explained above. Under California law, it suffices to show that the defendant lowered its prices below its own costs with the intent of driving competitors out of business. It need not be shown that any percentage of overall competition was thereby eliminated, or that the defendant can and will impose supra-competitive pricing with impunity after eliminating its rivals. Predatory pricing therefore remains a potent claim under California law. <span style=\"text-decoration: underline;\">See<\/span> <em>Bay Guardian Co. v. New Times Media LLC<\/em>, 187 Cal. App. 4th 438, 457-58 (2010) (\u201cThe history of the amalgamation of statutes that comprise the [California Unfair Practices Act or \u201cUPA\u201d] teaches that a primary concern in the enactment of the UPA was the protection of smaller, independent retailers, especially grocers, against unfair competitive practices of the large chain stores. As a contemporary commentator explained, the prohibitions added in 1933 on secret rebates and unearned discounts (now section 17045) and below-cost sales (now section 17043) are designed to protect the retailer whose more powerful neighbor is attempting to drive him out of business. The defendant\u2019s ability to recoup losses is unnecessary to the dual objectives of preventing unfair trade practices and protecting comparatively smaller enterprises from predatory pricing schemes of larger competitors. Thus, California and federal cases have recognized that the UPA in many respects does not mirror federal predatory pricing law. Defendant\u2019s reliance on federal law fails to acknowledge the significant differences between the language of the Sherman Act, the federal antitrust statute prohibiting predatory below-cost pricing, and its state counterpart, section 17043 of the UPA. It has been observed that the UPA, in contrast to the federal antitrust statutes, is precisely drawn to eliminate defined commercial practices such as predatory pricing. Therefore, changing judicial perspectives on antitrust enforcement have far less influence on the development of California predatory pricing law than on the development of the federal counterparts.\u201d) (internal quotations and citations omitted).\r\n\r\nLastly, the California courts in recent years have adopted a comparatively lenient, expansive definition of \u201charm to competition,\u201d deeming it to occur even when the challenged practices do not lead to an increase in market prices or reduction in output, yet nevertheless are calculated to suppress competitors and lessen or eliminate consumer choice. <span style=\"text-decoration: underline;\">See<\/span> <em>Lloyd Design Corp. v. Mercedes Benz of North America, Inc.<\/em>, 66 Cal.App.4th 716, 721 (1998) (the antitrust laws broadly condemn business practices, such as unlawful tying arrangements, that serve no purpose other than the \u201csuppression of competition\u201d since such practices \u201cdeny competitors free access to the market\u201d and \u201c[a]t the same time buyers are forced to forego their free choice between competing products.\u201d).\r\n\r\nCalifornia\u2019s law on price discrimination therefore provides an independent ground for challenging predatory pricing schemes and secret rebates. Moreover, the California courts have adopted a lenient standard for finding that challenged practices cause \u201charm to competition\u201d for purposes of establishing unlawful price discrimination under California law.\r\n\r\n<strong><a name=\"24\"><\/a>Conclusion<\/strong>\r\n\r\nYour business might usefully seek relief for price discrimination only if (1) it has been harmed by obvious price discrimination that cannot be justified by a pro-competitive explanation, and (2) the effect of the price discrimination is that the favored customer is underselling and thereby undermining a substantial part of competition in at least one of its markets. It is a very difficult claim to prove. It is the sort of claim that likely is best asserted alongside other, related antitrust offenses. A defendant has many protections against liability for price discrimination, but they are not assured of success in every case. Most substantial businesses should confer with antitrust counsel from time to time to ensure that their pricing policies do not run afoul of the price discrimination laws. A plaintiff should bring a claim for unlawful price discrimination only if its business or a major line of its business is under mortal threat from clear, indefensible price discrimination. If the claim concerns predatory pricing, the plaintiff should make every possible effort to establish proper grounds for litigating the claim under California law in a California Superior Court (the allowed grounds would be that the challenged conduct significantly affects competitors or consumers located in California). Even so, if a business has suffered significant losses that have no reasonable connection to California, it should seek relief under federal law or under the law of other states where the harm occurred, since the federal courts have exclusive jurisdiction over federal antitrust claims, while California antitrust law governs only California defendants or non-local defendants whose conduct has had a significant impact on competitors or customers in California.\r\n\r\nIn the modern era, price discrimination can be tenable or even compelling under specific circumstances, but where these circumstances are not present the claim has become highly disfavored, vulnerable to challenge on a variety of technical grounds, and generally problematic. It is a civil claim best asserted by a private company that either has already been run out of business or faces an imminent threat of clear ruin because of an obvious, indefensible instance of differing prices that are calculated to destroy competition in downstream markets. Under this circumstance, it remains a strong claim under federal law. Under California law, a plaintiff can also obtain damages and relief for predatory pricing and secret rebates.\r\n\r\nI hope that this article is useful to those who are interested in this topic. For your immediate reference, you will find below the key statutory provisions of the Robinson-Patman Act, which is the federal law that governs unlawful price discrimination.\r\n\r\nWilliam Markham, \u00a92013, San Diego.\r\n\r\n\u00a0\r\n\r\n<strong>Appendix<\/strong>\r\n\r\nThe Robinson-Patman Act of 1936 sets forth a series of antitrust statutes that are codified at 15 U.S.C. \u00a7\u00a713 et seq. Here are the key excerpts, quoted verbatim:\r\n\r\n15 U.S.C. \u00a713(a): Price; selection of customers\r\n<p style=\"padding-left: 60px;\">It shall be unlawful for any person engaged in commerce, in the course of such commerce, either directly or indirectly, to discriminate in price between different purchasers of commodities of like grade and quality, where either or any of the purchases involved in such discrimination are in commerce, where such commodities are sold for use, consumption, or resale within the United States \u2026 and where the effect of such discrimination may be substantially to lessen competition or tend to create a monopoly in any line of commerce, or to injure, destroy, or prevent competition with any person who either grants or knowingly receives the benefit of such discrimination, or with customers of either of them: Provided, That nothing herein contained shall prevent differentials which make only due allowance for differences in the cost of manufacture, sale, or delivery resulting from the differing methods or quantities in which such commodities are to such purchasers sold or delivered\u2026. And provided further, That nothing herein contained shall prevent persons engaged in selling goods, wares, or merchandise in commerce from selecting their own customers in bona fide transactions and not in restraint of trade: And provided further, That nothing herein contained shall prevent price changes from time to time where in response to changing conditions affecting the market for or the marketability of the goods concerned, such as but not limited to actual or imminent deterioration of perishable goods, obsolescence of seasonal goods, distress sales under court process, or sales in good faith in discontinuance of business in the goods concerned.<\/p>\r\n15 U.S.C. \u00a713(b): Burden of rebutting prima-facie case of discrimination\r\n<p style=\"padding-left: 60px;\">Upon proof being made, at any hearing on a complaint under this section, that there has been discrimination in price or services or facilities furnished, the burden of rebutting the prima-facie case thus made by showing justification shall be upon the person charged with a violation of this section\u2026. Provided, however, That nothing herein contained shall prevent a seller rebutting the prima-facie case thus made by showing that his lower price or the furnishing of services or facilities to any purchaser or purchasers was made in good faith to meet an equally low price of a competitor\u2026.<\/p>\r\n15 U.S.C. \u00a713(f): Knowingly inducing or receiving discriminatory price\r\n<p style=\"padding-left: 60px;\">It shall be unlawful for any person engaged in commerce, in the course of such commerce, knowingly to induce or receive a discrimination in price which is prohibited by this section.<\/p>\r\n15 U.S.C. \u00a713a: Discrimination in rebates, discounts, or advertising service charges; underselling in particular localities; penalties\r\n<p style=\"padding-left: 60px;\">It shall be unlawful for any person engaged in commerce, in the course of such commerce, to be a party to \u2026 any transaction of sale \u2026 which discriminates to his knowledge against competitors of the purchaser, in that, any discount, rebate [or] allowance is granted to the purchaser over and above any discount, rebate [or] allowance available at the time of such transaction to said competitors in respect of a sale of goods of like grade, quality, and quantity\u2026.<\/p>\r\n\r\n<\/div>","_et_gb_content_width":"","footnotes":""},"class_list":["post-25027","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlawful Price Discrimination: An Obscure, Occasionally Useful Antitrust Doctrine<\/title>\n<meta name=\"description\" content=\"Article on Unlawful Price Discrimination in violation of Robinson-Patman Act and California&#039;s Unfair Practices Act\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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